Christmas is indeed the season of good feelings, this Amazon ad is proof of that.
The American multinational has for its end-of-year communication launched the campaign “Give joy” (“Joy is Made” in its original version) with a video which features a devoted single father for his daughter.
Read alsoThe very moving Disney Christmas ad that brings tears to your eyes in less than 2 minutes
The 60-second ad - 2:30 in its full version - opens with a young girl clearly attached to her snow globe, which she takes everywhere.
Noting his child's attachment to this object, his father went to great lengths to create a giant snow globe in the family greenhouse, even asking the neighbors to participate in its construction for a breathtaking end result: bear in stuffed animal disguised as a snowman, fairy lights and fake snow made of pieces of paper that are twirled by a fan.
Pieces of paper made by a shredder delivered by express by Amazon.
The spot ends with the campaign message: “The factory of joy”.
Produced by advertising agency Lucky Generals and production company Hungry Man, the ad was directed by New Zealand Oscar-nominated writer, director and comedian Taika Waititi.
A film nicely supported by the original composition
You Hold Me Up
by the American indie band The Bones of JR Jones.
In video, Lindsay Lohan created the “Pilk” in a Pepsi ad
