Intriguing collaboration:
American fashion brand Ralph Lauren launches an interesting collaboration with the popular video game Fortnite.
The two companies have jointly created a capsule collection, which can be purchased digitally through the game, and dress the characters in clothes, or physically on the Ralph Lauren website, which sells the items as a unique collector's collection.
In honor of the collaboration, Ralph Lauren created a unique logo to match the language of the video game.
Instead of a figure riding a horse holding a polo stick, the horse figure was upgraded with a kind of protective armor in blue and light blue colors, and the horse itself was painted purple.
To us, the redesign was more reminiscent of a Mexican piñata.
A hat with a special symbol, it reminded us of a piñata, photo: Foreign Relations
The items that can be purchased digitally through the game include red and black, white and blue, and white and red overalls, identified with the brand, with "Polo" lettering on the chest.
We also found hats, special boots, and other accessories.
The collection on the Ralph Lauren website includes a variety of items, starting with sporty visor hats in a variety of colors with the special logo, polo shirts, tailored shirts and solid color sweatshirts, also with the logo.
Another style offered as part of the collection is more sporty clothes, in color block color combinations, with the inscription Polo on the chest, the Fortnite symbol, and the United States flag.
We found shirts, hoodies, pants, and hats designed in this style.
The price of the items ranges from $59 for hats, to $188 for hoodies.
A collection for collectors, photo: Foreign Relations
There is also a more sporty style, photo: foreign public relations
The company sees the move as a futuristic and groundbreaking step, in an attempt to integrate the fashion world into the digital worlds in an innovative way.
David Lauren, head of the company's innovation and branding department, commented on the move: "The Ralph Lauren fashion house has always designed dreams and new worlds."
Ralph Lauren and Fortnite, photo: Foreign Relations
The clothes can be purchased through the game, photo: foreign public relations
We'll just point out that this is a limited collection, and if you're a fan of fashion and gaming, or just like the clothes and design, we recommend you hurry up with the purchase.
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