Armpits as a Christmas choir: Fussy's absurd and hilarious ad to save the oceans

This is probably the most absurd ad spot of the year, but this one serves a good cause.

The brainchild of the long-lasting deodorant brand Fussy, this choir named The Fussy Pits reinterprets a version of

you guessed it - with the armpits of its members.

Proof that the brand has a keen sense of self-mockery.

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In the 90-second video spot, the five members of the choir can be seen, dubious pouts and ugly Christmas sweaters, seriously disconcerting a young couple who opened their door unsuspectingly, with a very original interpretation of the cult Christmas carol popularized by Frank Sinatra.

Percussions, bells hung under the arms, long hairs serving as strings where you rub a bow and ungraceful sound effects make up this indigestible mixture.

Produced in collaboration with the creative agency 10 Days, based on an idea by British business and television woman Deborah Meaden, this work actually serves the environmental cause.

“The amount of plastic we throw away every year is ridiculous.

So why not make a ridiculous song to find a solution!

she asks the British daily

The tune is presented as a charity single, available on most streaming services since November.

Proceeds from every Apple Music and iTunes download support the cause of Plastic Bank, a social enterprise dedicated to protecting the oceans from plastic pollution.

“Give joy”, the Amazon Christmas 2022 campaign