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History: Chanel rocks fashion with its first show in Africa

2022-12-08T15:41:18.466Z


The 2022-2023 Métiers d'art collection from the rue Cambon house, presented last Tuesday in Dakar, was revealed to the general public today on chanel.com. A parade of great richness crossed with seventies accents that will make history.


Chanel reconnects with the traveler spirit.

Since the collection presented at the MET in New York in December 2018, the luxury brand had not presented a parade dedicated to its Métiers d'art outside France.

This season, heading to Africa in Dakar, Senegal.

A first for the house which had, until today, never paraded on the African continent.

During a masterclass presented in Miami last November on the occasion of the replica of the house's Cruise 2022-2023 fashion show, Bruno Pavlovsky, President of Chanel's Fashion activities, underlined that he had been thinking about this destination for many years.

"Dakar is an influential artistic capital on the international scene, particularly in areas dear to Chanel such as fashion - a few days before the Métiers d'

art also took place the 20th edition of the Dakar Fashion Week, editor’s note – cinema, dance, music, literature and contemporary art”, declared the house at the end of this master class.

More than a parade, this event will therefore give rise to a three-day cultural program which will be accompanied by concrete actions in terms of creative dialogue, sustainable development and transmission of know-how”.

Show - Chanel - Crafts - 2022-2023

In images, in pictures

See the slideshow62 photos

See the slideshow62 photos

Creative bubbling

The beginning of a broader connection between Chanel and Senegal in short.

Like these teasers presented ahead of the event, four videos on the preparations for the Métiers d'art collection, produced by Ladj Ly and students from the Kourtrajmé school in Montfermeil and Dakar, where the filmmaker also created a film school that trains young Senegalese directors and screenwriters.

In the first video, we could also see the choreographer Dimitri Chamblas and the dancers of the École des Sables (the international center for traditional and contemporary African dances founded by Germaine Acogny) rehearsing their choreography under the watchful eye of Virginie Viard, the artistic director of Chanel.

“Beyond the parade, it is the event as a whole that I took into account, confides the latter.

We've been thinking about it for three years.

I wanted it to go smoothly, over several days of deep, respectful exchanges”.

Certain artisanal partnerships between Paris and Dakar will also continue to develop within Chanel's 19M, the brand's new eden which, since 2021, has brought together eleven Maisons d'Art and its six hundred exceptional artisans in a huge building. sculpted by Rudy Ricciotti at the gates of Aubervilliers.

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The dancers of the Ecole des Sables, in front of the former courthouse in Dakar.

Chanel

Personalities, friends and ambassadors of the house

Tuesday, December 6, 5 p.m., the 800 guests arrive at the former Palais de Justice in Dakar, the future Palais International des Arts, to attend a historic moment: the first fashion show of a major fashion house in black Africa.

The atmosphere is joyful.

They are greeted with a performance by young Senegalese singer prodigy Obree Daman and the “Slow Show” by dancers from Ecole des Sables.

Among the personalities, friends and ambassadors of the house, Pharrell Williams (who has been part of the conversations around this project since the beginning), Caroline de Maigret, Anna Mouglalis, Charlotte Casiraghi, Karidja Touré, Karine Silla, Lyna Khoudri, Nile Rodgers ... and many local personalities including the first lady, Marième Faye Sall.

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Pharrell Williams in Dakar, during the Chanel Métiers d'art show.

(December 6, 2022).

Chanel

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Caroline de Maigret and Nile Rodgers at the Chanel Métiers d'art show.

(December 6, 2022).

Chanel

Vibrant energy and seventies mood

Senegalese actress Mama Sané (discovered in

Atlantique

by Mati Diop) opens the show with flared striped pants, belted with a jeweled chain, worn with a low-cut tweed jacket and platform shoes.

A crazy allure, chic Chanel, both natural and sensual carried by the most energetic seventies trend.

Also in the cast, the lovely Jenaye Noah, daughter of Yannick Noah, who had already caused a sensation during the Chanel cruise show in Miami.

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Senegalese actress Mama Sané opens the Chanel Métiers d'art show.

Chanel

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Jenaye Noah, daughter of Yannick Noah, in a black and white tweed trouser suit speckled with pink and gray embroidered with pearls by Lesage, matching trousers.

Chanel

Pleats, embroideries and camellias signed by Maisons d'art

The emblematic codes of the house – black and white, camellia, tweed, accumulation of necklaces… are very present here, enhanced by the virtuoso hands of the craftsmen of the Maisons d'art.

Such as this jacket entirely covered with pearls made by the embroiderer Montex associated with painted lace trousers.

Or this oversized tweed sweatshirt by Lesage adorned with camellias by the florist Lemarié, this lily-printed chiffon dress from the Paloma workshop or this long pleated skirt by the Lognon house worn under a jacket in green tones.

The soul of Africa

But without ever falling into any folkloric spirit, we also feel all the vibrant soul of Africa in this warm color palette, these myriads of sequins, this profusion of floral motifs and these multicolored tweeds with geometric shapes that cross the jackets and sweaters from the collection.

The eph leg trouser suits are also reminiscent of the spirit of the images of Malick Sidibé, this legendary Malian photographer who immortalized the youth of Bamako in the 60s and 70s.

We will especially remember from this collection with pop-soul-funk accents this spirit of empowerment with dazzling elegance.

Like this floral fishnet jacket under a rhinestone tie plastron which, while playing the masculine feminine, radiates beauty.

These triumphant women go from lace dresses of a sensuality to fall to jeans embroidered with shine.

They also dress in long tweed coats crossed in pink, green, yellow, orange, with such luminosity as one can imagine when the sun goes down in the bustling streets of Dakar.

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Backstage of the Chanel Métiers d'art show - Dakar Chanel

Re-establish links

But the idea is not just to make a parade in the colors of Africa.

Chanel affirms it: it is very careful to develop creative partnerships with Senegal.

She is organizing, for example, the first exhibition of the Galerie du 19M hors les murs at the Théodore Monod Museum-Fundamental Institute of Black Africa (from January 12 to March 31, 2023), an event for which she asked several Senegalese artists and artisans to collaborate with its crafts.

It also wants to help revitalize the exceptional cotton sector in Senegal (abandoned for years due to lack of resources) with aid and financial support programs over three years.

No commercial approach, therefore, affirms the house with intertwined 2Cs, but rather a deep desire to re-establish links between the two countries in order to

Source: lefigaro

All life articles on 2022-12-08

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