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Scams, tax exile ... How Bercy intends to end the jungle of influencers

2022-12-09T19:15:18.170Z

DECRYPTION - A major online public consultation will be launched in January 2023. The Ministry of the Economy does not rule out presenting a legislative arsenal in the spring.



The kick-off was given this Friday, December 9.

After years of commercial and financial scams suffered by several thousand French consumers, Bercy is finally looking into the jungle of influencers.

To lay the foundations for the debate around the regulation of the environment, Bruno Le Maire's teams brought together around fifty players for a two-hour round table.

Among them, the Financial Markets Authority (AMF), the Repression of Fraud, the Professional Advertising Regulatory Authority (ARPP), the tech giants (Youtube, Meta, Tiktok, Snapchat) or even advertising agencies. influencers.

The very media Magali Berdah, in conflict with the rapper Booba and at the head of Shauna Events, as well as another large agency of the country We Events (apartment with the producer Arthur)

"Probably so as not to disturb the meetings with controversies around reality TV"

, blows a participant.

Only one influencer was there: the videographer HugoDécrypte, learned

Le Figaro

.

The objective for the Minister of the Economy is to finalize an action plan during the month of March 2023.

“If necessary,

it could…

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Source: lefigaro

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