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TV audiences and advertising: is the 2022 World Cup profitable for TF 1?

2022-12-10T07:33:30.286Z


TV audiences are down slightly on the front page, but a good run by the Blues during this World Cup in Qatar suggests a b


A few hours before the France-England shock (this Saturday, 8 p.m.), TF 1 expects to record the best audience of the year.

Objective: to exceed that achieved last Sunday by the 8th final of the Blues against Poland, followed by 14.3 million people and 68.9% of the public.

With 11.8 million viewers on average for their first four meetings, Griezmann and his comrades are more followed than in 2018.

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Source: leparis

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