If it is confirmed, it is a long-awaited revolution which is announced.
Within a year, Netflix audiences should be measured in the same way as those of traditional television channels in France.
Nothing is yet formally registered in the calendar.
But the American giant has the will to collaborate with Médiamétrie.
“
We have had discussions for several years with Netflix.
The subject of audience measurement has come up in discussion over the past few months
,” confirms a spokesperson for the measurement institute.
As long as Netflix's business model was based exclusively on subscriptions, the question of audience measurement did not arise as crucially.
It has become a hot topic since the platform opened up to advertising in early November in several territories including France.
Read alsoWhy Netflix is investing heavily in Europe
Netflix, which has delegated the technical management and marketing of its advertising offer to Microsoft, promises to do well…
This article is for subscribers only.
You have 76% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for €0.99 for the first month
I ENJOY IT
Already subscribed?
Login