First operator of dark rooms in France, Pathé announced Monday the reopening in
“entirely premium”
mode of one of its most important Parisian complexes, with a full price set at the record level, for the capital, of 18.50 euros.
Completely renovated, the former Gaumont Parnasse, renamed Pathé Parnasse and strategically located between rue de Rennes and the train station, will reopen its 12 rooms on Wednesday.
It
“will be the first entirely premium Parisian cinema”
, assured the president of the cinema branch of the group Aurélien Bosc to AFP.
Premium car will have
“fully reclining seats, wider than usual and specially developed for this cinema, with two meters between each row, full laser projection (i.e.) a fairly exceptional technical experience and comfort in Paris”
, explains Aurélien Bosc.
The capacity of the cinema
"is greatly reduced to around 800 seats
(against 2000 previously), one row of seats out of two has been removed"
to improve comfort.
The prices will be
“adapted to this new standard of comfort, a little more expensive than our classic cinemas”
, he added.
In practice, the full price will peak at 18.50 euros, 12.50 euros in the morning, 13.50 euros for students and 7.50 euros for children under 14.
Read alsoPathé continues to acquire movie theaters
Bet on
the "cinema experience"
and the top of the range, or contain prices to remain the most accessible cultural outing?
The debate has been lively in recent months in the industry, which is looking for the solution to reconnect with the public.
The reopening of Parnasse reflects the strategy chosen by Jérôme Seydoux, the boss of the Pathé group, of an
"upmarket and modernization"
of its rooms, to
"create the difference"
and encourage spectators to go out again at the movie theater.
The full price only partially reflects the price of the cinema.
According to the national center of cinematography (CNC), the average price of a place (average receipt including VAT per entry of feature films) amounted to 7.09 euros in 2021. Two thirds of cinema spectators pay a tariff reduced, according to the National Federation of Cinema Operators (FNCF).