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Luxury returns to skiing, Damart sees Rouje, Disney dresses in Givenchy… The imperative Madame

2022-12-16T17:30:40.806Z


Back to what the editorial team absolutely wants to share this week. Damart sees Rouje Rouje rethinks 6 pieces from the Damart archives. Damart Hot in front. This season, Damart, king of skin knitting for 70 years, invites Jeanne Damas, the founding model of Rouje, the favorite brand of Parisiennes. Follower of the retro aesthetic, the thirty-year-old designer delves into the archives of Damart, this brand that she says she has worn "since always". From the union


Damart sees Rouje

Rouje rethinks 6 pieces from the Damart archives.

Damart

Hot in front.

This season, Damart, king of skin knitting for 70 years, invites Jeanne Damas, the founding model of Rouje, the favorite brand of Parisiennes.

Follower of the retro aesthetic, the thirty-year-old designer delves into the archives of Damart, this brand that she says she has worn "since always".

From the union between the brand's heritage and the designer's taste comes six essentials for all generations, such as a long-sleeved top embellished with lace, or a slip-on dress.

Second-skin pieces featuring the mythical Thermolactyl pointelle knit.

In other words, very soft and comfortable pieces to raise the temperature this winter.

Collection available on damart.com and rouje.com from January 28.

Fendi renews its alpine setting

Fendi is getting a makeover in its Courchevel boutique.

Fendi

Fendi is getting a makeover in Courchevel.

In collaboration with the Belgian architect Arno Declercq, the Roman brand born in 1925 in Rome is rethinking its space in the heart of the prestigious alpine ski resort.

Designed like a chalet, the shop is divided into two spaces.

A first part, whose walls are covered with travertine rock (a nod to the Roman roots of the brand) dedicated to leather goods, shoes and accessories.

A second, dedicated to ready-to-wear, is intimate and warm, a special mention to the Fendi Casa blankets.

Enough to experience the most fashionable ski holiday of the winter.

The shop is located at 80 Rue Du Rocher 73120, Courchevel.

Disney celebrates 100 years in Givenchy

Givenchy and Disney offer a magical collaboration.

Givenchy

Once upon a time, Givenchy and Disney.

To celebrate 100 years of the Walt Disney Company,

Oswald the lucky rabbit

invites itself on a selection of pieces designed by the artistic director of Givenchy, Matthew Williams.

Sportswear, shirts or even teddies are adorned with the famous rodent, the first to appear in a cartoon by the American firm in 1927. And if this alliance looks like deja-vu, it's because it's not not the first time that the luxury label and the American company have offered a playful collaboration.

Already in autumn-winter 2013-2014, Bambi, the famous Disney fawn, came to punctuate the pieces of the luxury brand, then under the leadership of Riccardo Tisci.

The success of the line is such that the brand is repeating the collaboration for the 2017-2018 winter season under the direction of Clare Waight Keller.

But the real plus this time?

The Chinese New Year has the totem animal: the rabbit.

Collection available in France in stores and on

givenchy.com

from December 30

.

The beauty of tomorrow is on the way

For several years, the world of beauty has been thinking about formulations and packaging that are more respectful of the skin and the planet.

The pandemic and the awareness of the climate emergency have given a boost by making consumers more aware of the importance of buying less and buying better.

A change in mentalities that pushes major groups and cosmetic brands to reflect on the major challenges of tomorrow.

This is what gave birth to the Green Impact Index Consortium, ie 25 players representing more than 1,000 companies joining together under the aegis of AFNOR Normalization (French Standardization Agency).

The goal ?

Develop an environmental and social display tool for care and well-being products.

A first version of the Green Impact Index launched in June 2021 by the Pierre Fabre group will serve as the basis for this methodology.

“The Green Impact Index is a multi-criteria tool.

Beyond the carbon impact, it incorporates social issues as well as biodiversity and naturalness, to move towards more sustainable products.

Thus, its AFNOR Spec will offer a display taking into account all CSR issues.

Our studies show that it is this holistic approach that is expected by consumers, as well as being able to compare products thanks to the same methodology used by several brands", declares Séverine Roullet Furnemont, Sustainable Development Director Green Mission Pierre Fabre and co-pilot of the AFNOR SPEC Green Impact Index project.

The goal being by 2023 to

E = Levi's

Albert Einstein's famous Menlo Cossack jacket arrives for women.

Levi's

A genius jacket.

This season, Levi's unveils a feminine version of Albert Einstein's famous "Menlo Cossack" jacket, already reissued in 2018 for men.

Purchased by the scientist in the mid-1930s, the leather jacket has become emblematic thanks to the many pictures in which it appears.

In particular that of April 4, 1938, on the cover of Time

magazine

.

Revised and corrected with a more feminine cut and a shorter collar, the cognac jacket is now entering the women's wardrobe.

And promises to solve many stylish equations.

Menlo Cossack

Jacket

available at Levi.com.

Fashion takes to the mountain air

The Armani Neve fall-winter 2022-2023 fashion show in St Moritz.

(December 10.) Armani

Luxury jostles on the slopes.

From Michael Kors, which has teamed up with Ellesse to perfect the panoply of skiers, to Louis Vuitton, which revisits its snowflake-style monogram, via Giorgio Armani, which paraded in early December in St Moritz, the claws are sliding all the way towards winter sports.

In Courchevel or Aspen, luxury skiwear is skyrocketing.

After two years of uncertain health situation, luxury hotels and starred restaurants are once again flourishing in resorts, and attracting a high-end fashion clientele as a result.

It must be said that the demand has been on the rise for a long time.

During containment in 2020, the shopping platform Lyst recorded a meteoric increase of 109%, compared to 2019, for clothing

outwear

and technical clothing.

Now, the Fendi or Chanel brands, with their Coco Neige range (since 2018), are back in the Alpine villages.

The latest to jump on the chairlift?

Gucci and its Après-Ski collection.

To believe that the mountain wins.

Even fashion.

Source: lefigaro

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