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Nearly 55 million French people in front of the World Cup

2022-12-19T17:59:06.566Z


The cathodic fervor of the French people and very favorable broadcasting times, mainly in prime time, enabled TF1 to achieve a positive balance sheet in terms of advertising revenue.


A completely crazy final.

With, at the end of the suspense and stress, the defeat of France against Argentina.

Sunday afternoon, between a sluggish start and an unimaginable comeback, the last match of the World Cup in Qatar held 24.1 million viewers on TF1, or 81% of the public.

And up to 29.4 million during the grueling penalty shootout.

A historic score for French television.

Never before has a TV program brought together so many people on the same channel.

We must go back to the semi-final of the 2006 World Cup, between France and Portugal, followed by 22.2 million supporters, to find the previous record.

Football already...

At that time, it is true that Médiamétrie was not yet measuring audiences away from home, that is to say in bars, hotels, fan zones or with friends.

On Sunday, the measurement institute calculated that this outside the home had represented 6 million viewers.

Or almost...

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Source: lefigaro

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