The image made the rounds on social networks and TV shows.
The President of the Republic Emmanuel Macron who comforts Kylian Mbappé just minutes after the defeat of the Blues in the final against Argentina (3-3, 4 tab to 2).
So, com shot, or sincere comfort?
“On the one hand, there is the emotional reaction, of a president who is a football fan, who will spontaneously comfort one of the spearheads of the France team, analyzes Alexandre Eyries, HDR teacher-researcher in Science of the information and communication.
But there may also be a communication strategy, to establish himself as the president full of leniency, close to his fellow citizens, including the biggest stars of football.
There is political recovery of the moment, but I think that at the start the gesture is spontaneous, ”he deciphers.
Read alsoFrance-Argentina: from Doha to the Élysée, Emmanuel Macron has (almost) planned everything for the Blues
The opposition commented widely on the streak and many criticized it on social media.
“The effect was less good than expected.
Emmanuel Macron comes up against someone who is downcast, who is very sad and who has no interaction with him, ”notes Alexandre Eyries.
Watch Alexandre Eyries' decryption in our video above.