PLAN B, a new smart-basic brand by fashion designer Ronan Chen (Photo: Dor Sharon)
How many times have you longed for high-quality temporary items, but at an accessible price, and you couldn't find them?!
Well, look no further - the new and refined brand of fashion designer Ronen Chen,
PLAN
B
, is exactly what we were missing in the local fashion landscape, after we had enough of "copy-paste" looks (most of us fall for this) under the auspices of the trendy abundance offered by the big chains.
PLAN B's refined and smart winter: button-down NIS 250, turtleneck NIS 270, jeans NIS 350 (Photo: Dor Sharon)
Meet:
PLAN B
, a new basic-smart brand for women that offers a super-temporary wardrobe, a kind of condensed capsule of necessary and complementary items for the contemporary customer, which includes: precise clothes based on classic cuts, extremely high-quality fabrics, and no less importantly - accessible prices.
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Ronen Chen: "The woman of PLAN B is anyone".
Denim shirt NIS 270, jeans NIS 350 (Photo: Dor Sharon)
PLAN B seeks to be a new, clean and smart territory in the local fashion market, one that allows dressing out of a need for real clothes and out of love for a style that is timeless and multi-seasonal.
It is evident that the decision to design and produce a smart classic wardrobe at affordable prices arose out of a need that Ronan Chen recognized in the current climate of the local fashion market, which is saturated and overflowing with fast fashion, while PLAN B is a design essence of silence in a sea of ultra-trendy abundance.
The brand's modern clothes, basic but high, are designed to serve the wearer, whether it is leisure clothes or going out on the town - either way, the items draw a modern classic that is free from unnecessary background noise.
PLAN B - from diverse basic clothes to prominent seasonal items.
Bodysuit NIS 200, button-up NIS 250, jeans NIS 350 (Photo: Dor Sharon)
About 40 models make up the brand's first collection.
From smart-basic items in a variety of fabrics, cuts and colors, alongside seasonal and more striking items - PLAN B offers a complete solution for anyone looking for that classic-precise calm in her wardrobe, with an emphasis on minimalist aesthetics, pleasant loose cuts, and precision in high-quality fabrics such as cotton, linen Viscose.
"The women of PLAN B will realize that these good basic clothes are their best friends in the closet."
Jacket NIS 450, pants NIS 350 (Photo: Dor Sharon)
It is also evident that one of the goals of PLAN B is to make "slow" fashion accessible to a younger clientele (than, for example, the age range of women who buy from the "Ronen Chen" brand, of the same designer and owner).
How would you characterize who the PLAN B woman is?
Or the brand's ultimate customer?
"The woman of PLAN B is anyone," Ronen Chen, the fashion designer and owner of the brand, tells us: "I am now sitting on the bench in front of the new store in Dizingoff Square, and anyone who stops for a moment to look in the window is a potential customer. These are women who will understand that the good basic clothes These are their best friends in the closet."
PLAN B - high-quality basics that aim high.
Cardigan NIS 330, jeans NIS 350 (Photo: Dor Sharon)
In PLAN B you will find t-shirts in different shapes, bodysuits, through suits for work, light jackets, button-down shirts to a wide jeans category, where the size range is generous - in the categories of shirts (button-down and t-shirt), knitwear and jackets, the size range varies from XS to 3XL, and in the pants and jeans categories from 34 to 46.
Regarding the price range: button-down shirts - NIS 230-270, T-shirts - NIS 170-230, knitwear - NIS 230-330, jeans - NIS 350, pants Tailored clothes - NIS 300-350, jackets - NIS 400-450, bodysuits - NIS 200-230.
Already on Tuesday (12/20) the flagship store of the new brand will open at Dizingoff 91 Tel Aviv, and later in other locations.
The brand's website is also launching these days, so make room in your wardrobe for PLAN B, and don't be surprised if it soon becomes your first choice.
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