"If I have to get naked for you to care about animals, then that's what I'm looking for," said Alicia Silverstone, in a campaign video for the American Association
for Ethics in the Treatment of Disorders .
Animals
(PETA).
The 46-year-old actress is committed to the cause of animal treatment and has been advocating veganism for years.
In 2009 she published
The Kind Diet
, a vegan cookbook.
In video, Alicia Silverstone poses naked for PETA
Cactus or pineapple leather
On the advertising poster, Alicia Silverstone poses in the simplest device, surrounded by cacti, and simply wearing large vegan leather boots.
The message displayed is direct: "Don't be a moron / Wear vegetal / Buy cactus, mushroom or apple leather instead".
In the promotional video for the campaign, she also explains that leather can be made from pineapples and dreams of standardizing these practices among “top designers”.
A committed gesture
"I never, ever get naked on TV, in movies, anything, ever, no - but I did it for PETA, that's how much [this cause] means to me," explained the
Beauty Shop
(2005) actress
in that same video.
“[People] don't realize the amount of resources—water, food, oil for transportation—the extraordinary amount of energy that leather-making requires.
It's just not sustainable.
The Earth can't stand that."
The 1990s
teen movie
icon had led another campaign for the same association in 2019. In Times Square, a gigantic poster showed her naked in a wood with the message: “Wear your own skin.
Leave the animals theirs.”
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