Changes at Aldi: Whatsapp, Bio, Delivery - This is new in 2023
Created: 12/21/2022 3:44 p.m
By: Vivian Werg
Aldi Süd is breaking new ground: the discounter is planning major innovations and restructuring from 2023.
This also means a lot of changes for customers.
Kassel – The food market in Germany is highly competitive.
After Lidl, the discounter Aldi Süd is now also planning some innovations in the new year.
Not only a cooperation should change the product range - an own delivery service, as it is already offered by other supermarkets, is also on the agenda.
Expansion of online offers: Aldi Süd before major changes
The competition in the food trade is increasingly shifting to the online sector.
The supermarket chain Rewe is the market leader here.
In the online shop of the Cologne-based group, customers can buy food and household items of all kinds for a minimum order value of 50 euros.
Now Aldi Süd is also planning to take the step.
As the first food retailer in Germany, Aldi made massive savings and adjusted new opening times in many branches to save energy.
What will change for Aldi customers in 2023 is summarized below.
Aldi is planning major changes for 2023 © Fabian Strauch / dpa
Change at Aldi Süd: The customers of the discounter can expect these innovations in 2023
What Aldi Süd and now the Nord branches have already implemented is a service via Whatsapp.
Every Sunday, customers receive a Whatsapp message, through which they not only receive the new brochure digitally, but also other news from the Aldi universe.
In order to be able to use the discounter's service, customers must register for the Whatsapp newsletter via the official Aldi Süd homepage.
As the Germany boss Stefan Kopp told in an interview with the
world on Sunday
, there will be the following changes in the new year:
Organic products:
The discounter will start a cooperation with the organic group "Naturland" from 2023 and wants to offer significantly more in the organic segment.
Online shop:
A change that could change shopping behavior even more is a possible own delivery service.
Delivery services via app are currently being tested.
Aldi Süd has already started a pilot project with a web shop for fresh groceries in the USA.
If things go well, the online delivery service should also start in Germany in the first half of 2023, reports the
Handelsblatt
.
The discounter Lidl has been working with the Bioland association since 2019 – most recently, a ZDF documentary made the headlines.
In it, former Lidl employees unpacked how the discounter tricks organic food.
Aldi Süd also wants to expand the range, so Kopp said in an interview that they wanted to maintain a good relationship with suppliers.
“We have challenging times.
Society has to stick together.
Some of the suppliers have been working with us for decades, have grown with us, but have also made submissions for us," said Kopp.
He is alluding to the sometimes long and hard price wars in supermarket chains such as Rewe and Edeka, which they fought with suppliers this year.
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Discount retail chain | Aldi |
|---|---|
Headquarters | Eat |
founding | 1961 |
founder | Karl Albrecht, Theo Albrecht. |
Sales at Aldi (Aldi Nord & Süd) in 2019 | around 100 billion euros |
Employee Aldi South | more than 180,000 employees in eleven countries worldwide |
Presumably Aldi Süd is now daring to take these big steps in the new year because the discounter is feeling increasing pressure from its competitor Lidl.
The Handelsblatt
reports that this is expanding its market share
.
(Vivian Werg)
