Fashion retailer C&A dissolves oversize collection: "No longer up-to-date"

Created: 12/21/2022, 6:03 p.m

By: Stella Henrich

Something is going on at the fashion retailer C&A.

After job cuts and the expulsion of the cult brand Mustang, the oversize collections are now to be flown out of the company's separate branch range.

Train ‒ Casual, comfortable and affordable.

Everyone will find something to wear in the XL range from C&A.

But that should soon be over.

As the online portal

reports, the XL area in the C&A branches will soon no longer exist.

The reason given by the Zug-based fashion retailer for this measure is that a separate XL area is no longer up-to-date.

In the future, the XL portfolio will be partly integrated into the core collections and partly also available in the online shop.

Accordingly, the realignment will not take place "from one day to the next" - but gradually.

The fashion house is assuming a transitional period of one year when modernizing its range.

Women's fashion in the XL range is the first.

Until then, customers should still be able to shop for oversizes as usual.

With the realignment, the company underpins its so-called

, which according to its own statements "is based on a strong and modern store portfolio".

Fashion retailer C&A relies on networking its branches with its own online shop and brings partners on board

C&A is repositioning itself with the omnichannel approach.

The company wants to pick up its customers both in its branches and in its online shop in the future and has now also brought Amazon Fashion and Zalando on board as partners.

"We want to be where our customers are," Stylebook quotes a C&A spokeswoman as saying.

Fashion house C&A is consistently implementing its omnichannel approach.

(symbol image) © imago

The fashion chain H&M has long since taken a look at the portfolio of its range and removed all the pieces from its large H&M+ collection from the branches.

The Swedish fashion house states that the reason for this is that most customers have bought the clothing items from the XL collection in the online shop in recent years, reports

, an offer from

.

That's why H&M decided to throw the entire range in the branches and only offer it online.

The reaction of the customers promptly followed "discrimination", "shame on you".

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Fashion retailer C&A is realigning its range and is also throwing out popular brands like Mustang

C&A only announced at the beginning of the year that the cult brand Mustang would also disappear from the range.

From February 1, 2023, the brand manufacturer's popular jeans will no longer be available in any of the fashion house's branches.

The underwear from Sloggi and the decoration brand Butlers also have to believe it.

Shoe brands from Hamm Reno and the US brand Wrangler are said to be affected by the realignment of the C&A range.

But the cards are apparently being reshuffled not only in fashion retail.

The food trade is now also breaking new ground in terms of progressive digitization.

Top dogs like Aldi, Lidl and Co are facing competition from China.

Bank customers are now entrusting their money to a digital financial advisor, and even new cars are now being traded online.

The car is sometimes even delivered in a spectacular manner.

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