The pressure worked:
after harshly attacking the Swedish fashion giant H&M on the grounds that they released a line of clothing and accessories that used his likeness and lyrics from his songs without his permission, the chain backed down - and announced the removal of Justin Bieber's collection from its website and stores.
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Last weekend, 28-year-old Bieber uploaded an angry story to his Instagram, in which he sought to clarify to his 270 million followers that the new collection offered for sale on the clothing chain's website uses his image and lyrics from his hits without his knowledge or permission.
He also added that he recommends not purchasing items from the collection, which includes clothing, bags, cell phone accessories and more.
He even expanded and concluded with harsh words: "It's garbage."
Screenshot from Bieber's story
The fans of the Grammy-winning singer rushed to support him, and flocked in droves to the network's Instagram page - where they flooded it with angry comments about the incident.
The pressure on the network took its toll, and although the well-known retailer insisted that everything was done knowingly and with the appropriate approvals, the collection was removed and now cannot be purchased.
"We followed all the required procedures and approvals, just like with the other authorized products and partnerships," they sought to clarify on the network when the storm broke out.
When it didn't subside, they issued another clarification to the media, in which they wrote that out of respect for the collaboration and Bieber himself, the chain decided to remove all the items from the stores and the website.
As you know, the Canadian superstar has his own website where he offers a variety of merchandise, including clothing and accessories in his likeness and likeness, and he is also the owner of the successful Drew House fashion line.
The clothes designed in Bieber's image at H&M:
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