Almost one out of two Italians is ready to recycle Christmas presents.
A "counter-expenditure" worth 3.2 billion euros
, 400 million more than last year.
This was revealed by a study by Confcooperative which defines Italians as "serial launderers", underlining how this trend has been growing steadily in recent years and involves over
26 million people
.
Recycling has different forms and methods, it is explained.
Five out of ten Italians will recycle the gifts received on these holidays or which they keep during the year to use them at the appropriate time (53% women and 47% men).
Then there are the people who earn from the sale of gifts received through
online platforms
, about three out of ten recyclers (60% men, 40% women).
While two out of ten will exchange the gifts received in purchase shops to transform them into vouchers to spend or to take other items to give as gifts (55% women 45% men).
Among the recycled gifts, Concooperative informs, we find foodstuffs in pole position for 45% (wines, sparkling wines, cured meats, cheeses, prosecco, grappa, bitters, panettone, pandoro, chocolate, nougat, honey, jam, regional sweets and others food and wine products).
This is followed by 29% by scarves, gloves, hats, socks, personal products such as cosmetics and creams.
15% books, stationery and leather goods, 11% toys.