Shared workspaces of the SOK company (photo: SOK public relations)
Is it really possible to feel at home at work?
The Russian company SOK claims that it is and is bringing to Israel a new model of shared and professional workspaces, which claims to offer a healthy balance between work life and family and home life - while consolidating, preserving and improving the efficiency of the employees of the companies in the complex.
SOK, which is considered the second largest company in Russia, is expanding its operations in Israel, and announces that in addition to the complex in Migdal Netsava, Tel Aviv, it is currently promoting the construction of a new complex in the "Alef Complex" in Israel, and plans to open 2 new complexes by the end of 2024. Israel It is the first country to open the company's network of work complexes outside of Russia.
The director of the company's activities in Israel states that the new work complexes were designed based on a current social agenda, offering a professional and balanced work environment that combines quality family time at work.
According to him, well-planned work environments will help companies and organizations achieve their business goals, while maintaining a balance between work and life, through breaks that encourage motivation, trips, bonding evenings, family meals and more.
The company's agenda also includes environmental responsibility and sustainability that meet the strict standards of LEED (the American standard for green building) alongside innovation in the set of services offered to companies in the complex.
Restaurants, shopping centers and a luxurious gym for the use of employees and their families
The chain's next complex will be spread over 5,000 square meters and will be opened in the "Milania" project owned by the Parshkovski company and Migdal Insurance, which is considered the flagship project of the "Alef Complex" in Rishon Lezion. The investment cost, including rent and construction, is estimated at about NIS 22 million. The cost of the rent, including finishing and parking It is about NIS 90 per square meter. The Marshall company marketing projects in Maniv real estate led the signing of this deal.
Recently, SOK signed the construction of the new complex in the project, over two floors (17 and 18), including 2 balconies on the 17th floor, with a view of the sea.
Companies in the Alef complex will benefit from a variety of unique services in the commercial area, including restaurants, shopping centers, bank branches, showers, a luxurious gym for use by all community members and their families, and more.
The Milenia project is located in front of the Alef complex and offers the fastest access into and out of the complex.
It is located close to major traffic routes such as the Ayalon routes and Route 441, Israel Railways and light rail stations.
The chain's next complex will be spread over 5,000 square meters and will be opened in the "Milania" project (Photo: Yehats SOK)
Alexey Brafanov, director of SOK operations in Israel:
"The company brings with it a real line in the field of work spaces in Israel, one that sanctifies the balance between home and work, ensures the retention of the companies' employees in the complexes, with an emphasis on family, sustainability, art and the implementation of innovative services. After we established the activity The complex in Tel Aviv, our next focus is on the city of Rishon Lezion.
We believe that the businesses in and around the city are thirsty for a work complex that meets all their needs and that of their employees."
Furthermore, Brafanov says, that "my team and I invest a lot of resources in locating technology companies that provide products that provide a professional and innovative work environment that allows for maximum efficiency in achieving the company's goals. All this alongside the refreshment areas in the complex and fun and strengthening activities with family and employees. Our community consists of large high-tech companies, Medium-sized companies that employ tens of employees as well as small teams of startups. Experience shows us that the balance that increases efficiency and prevents burnout and employee turnover is important to everyone. We will continue to nurture our community in these two complexes, as well as in the ones that will be opened later."
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