(ANSA) - ROME, DECEMBER 29 - Trentino-AltoAdige, Tuscany and Emilia-Romagna remain firmly at the top.
Significant fourth place for the Marches.
It emerges from the ranking of the tourist reputation of the Italian regions drawn up for the sixth consecutive year by Demoskopika and previewed by ANSA.
The methodological scheme prepared by the institute chaired by Raffaele Rio is based on over 144 million indexed pages, just over 7 million likes and followers on social networks, as many as 53 million reviews counted and almost 386 thousand accommodation facilities observed.
Trentino-Alto Adige remains fixed in first position with 117.0 points: the first place as the "most social destination in Italy" and the second place as the accommodation offer with the highest approval by tourists/consumers weigh more than positively on the performance.
Tuscany confirms its second place in the general classification, continuing to position itself at the top of both the most sought-after tourist destinations as well as being second among those considered most popular on the web according to consumer behaviour.
Third place also maintained for Emilia-Romagna, whose performance was significantly affected by the pages indexed on Google as an initial assessment of the online offer volume of the destination,
institutional visibility on the main social channels and a significant positioning on the level of evaluation of the accommodation offer.
The other regions of the top ten are Marche in fourth position, Veneto in fifth and then to follow: Lazio, Sicily, Lombardy, Puglia and Basilicata.
Umbria holds the primacy of the regional destination with the best performance compared to 2021, deserving a leap forward of 5 positions in the Regional Tourism Reputation Index: for the destination, in fact, the 13th place, compared to the 18th of the previous year, immediately followed by Marche, Lazio and Campania which climb three places in the general ranking on tourist reputation.
(HANDLE).
