A record 2022 for the Rai offer which confirms its leadership in television ratings, but not only, with the three generalist networks clearly above the competing networks Mediaset.
This was announced by Viale Mazzini, underlining that throughout the day, in particular, the three Rai networks recorded a 30.1% share, outstripping the three direct competitors, at 25.5%.
And in prime time the gap increases: Rai networks at 32.0% against 25.8 for Mediaset.
Rai's successes are not limited to traditional television channels.
The online offer - which includes both RaiPlay and the information contents of RaiNews.it and the sports contents of Rai Sport - in 2022 recorded a 40% growth compared to 2021, going from 332 million viewing hours to over 463 million and making Rai the most watched Italian broadcaster online,
surpassing all the competition.
"These are data - says the CEO of Rai, Carlo Fuortes - that reward the commitment of the public service to offer programming that increasingly combines quality and variety of the TV product and that designed for other platforms. A commitment that the public understood well and evidently appreciated. In 2023 these results can be consolidated and further improved".
The data on TV audiences from the Agcom Observatory for the first nine months of 2022 were also released today, which show a reduction in the overall audience compared to the same period of the previous year.
Rai leads the rankings with 3.16 million viewers (38.0% share) followed by Mediaset with 3.07 million (37.0%).
Compared to the corresponding 2021 data,
a more intense drop was observed for Rai (500,000 fewer daily viewers compared to Mediaset's 80,000 fewer).
A similar trend is recorded in prime time: in the January-September period, Rai had average daily audiences of 7.53 million (39.4% share), against 7.19 for Mediaset (37.6% share), with a decrease in viewers compared to the corresponding period of 2021 which is equal to 1.32 million for Rai and 270 thousand for Mediaset.
As far as Rai is concerned, in 2021 the data up to September contained the results of the European Championships and the Olympics, which raised the ratings, while in 2022 the data do not take into account broadcasts with high ratings, such as the World Cup, Dancing with the Stars or Fiorello's new program Viva Rai2!.