Amazon is planning a major innovation: what the online service is up to now
Created: 2023-01-02 06:18
By: Kilian Bäuml
Amazon is the top dog among online providers.
Now the company is said to be planning to further expand another area.
Kassel – The world's largest online retailer Amazon is planning a new service for its customers.
For several years, the company has not only been an online retailer, but also a streaming provider.
There are now numerous in-house productions from Amazon, as well as films and series that Prime customers have access to.
But Amazon would like to expand its streaming offer even further – especially in a certain direction.
Apparently Amazon Prime wants to expand its range of sports.
Subscribers have been able to watch the Champions League on Prime since the 2021/2022 season.
The rights for the broadcasts should continue until 2027, reports
netzwelt.de
.
But the streaming provider would like to turn to sports even more.
As reported by the American trade magazine
The Information
, Amazon is said to be considering releasing its own sports app.
A sports app from Amazon could have similarities to the previous Prime Video app.
(Iconic image) © Rüdiger Wölk/Imago
Amazon with a big innovation: will there soon be a sports offer via app?
The idea behind the idea of releasing an app for sports is to collect the entire sports range from Amazon in one place.
This should structure the regular Prime offer better and make it clearer for customers.
It is also said that the US group will continue to increase its investments in the sports sector in the future.
Live broadcasts could then be streamed via a separate Amazon sports app.
Pursue | Amazon |
CEO | Andy Jassy (since July 5, 2021) |
founder | jeff bezos |
Planned innovation | sports app |
Whether users of the regular Prime offer should have access to the new app or whether the sports content is outside of the other streaming is not yet clear.
However, it is considered likely that Amazon will outsource relevant content, writes
computerbild.de
.
Only a delimited and fee-based offer for sports content can recoup the investment, because the broadcasting rights of many sports are very expensive.
Otherwise, Amazon Prime could potentially increase its prices.
Amazon with a new streaming offer: is the sports app really coming?
It is not yet clear whether Amazon is really planning to launch its own sports app.
However, the online giant has always made new offers to its customers in the past. Recently, for example, there was a Prime Day 2.0 for the first time, which took place in October.
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The interest of the user in such an offer is important.
Amazon itself has not yet commented on the published article on the planned sports app.
Since the information about the app has not yet been confirmed, there is no possible start date.
(kiba)
