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Record of Italian toasts abroad

2023-01-02T13:10:26.373Z


700 million bottles uncorked outside the borders, 2/3 of national production. (HANDLE)


 With the stroke of midnight on 31 December, the bottles of Italian sparkling wine uncorked abroad in 2022 rise to over 700 million, over 2/3 of national production, with the historical record of Made in Italy toasts.

This is what emerges from an estimate by Coldiretti on the occasion of the New Year's Eve which shows that at the end of the year a value of exports abroad of more than 2 billion (+23%) will be reached for the first time, on the basis of forecasts on Istat data.


    If in Italy sparkling wine ranks as the most present product in the end of the year dinners, abroad - underlines Coldiretti - so many Italian bubbles have never been requested, and in number of bottles they clearly dominate in global toasts in front of champagne French, which however still manages to fetch higher prices.

Outside national borders, the most passionate consumers are the Americans who spent 13% more on Italian sparkling wines in 2022, while the British are in second place with an increase of 27%.

Germany is on lower values ​​but with a +14% in value.

In the ranking of the favorite Italian bubbles in the world there is among others Prosecco which is by far the best-selling sparkling wine.

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the trend in demand is also positive in Italy where 95 million bottles are uncorked during the end of the year holidays alone.

However, the increase in production costs due to expensive energy weighs on the success of the bubbles - underlines Coldiretti -.

From vineyards where increases have been up to +170% for fertilizers to cellars where a glass bottle costs up to 70% more than last year, but the prices of caps, labels and cartons are also increasing of packaging for which price increases of 35% and 45% have been recorded respectively.

A situation made even more difficult by the simultaneous growth of imitations worldwide which - concludes Coldiretti - compete unfairly with the original productions.

However, the increase in production costs due to expensive energy weighs on the success of the bubbles - underlines Coldiretti -.

From the vineyards where the price increases have been up to +170% for fertilizers to the cellars where a glass bottle costs up to 70% more than last year, but the prices of caps, labels and cartons are also increasing of packaging for which price increases of 35% and 45% have been recorded respectively.

A situation made even more difficult by the simultaneous growth of imitations worldwide which - concludes Coldiretti - compete unfairly with the original productions.

However, the increase in production costs due to expensive energy weighs on the success of the bubbles - underlines Coldiretti -.

From the vineyards where the price increases have been up to +170% for fertilizers to the cellars where a glass bottle costs up to 70% more than last year, but the prices of caps, labels and cartons are also increasing of packaging for which price increases of 35% and 45% have been recorded respectively.

A situation made even more difficult by the simultaneous growth of imitations worldwide which - concludes Coldiretti - compete unfairly with the original productions.

From the vineyards where the price increases have been up to +170% for fertilizers to the cellars where a glass bottle costs up to 70% more than last year, but the prices of caps, labels and cartons are also increasing of packaging for which price increases of 35% and 45% have been recorded respectively.

A situation made even more difficult by the simultaneous growth of imitations worldwide which - concludes Coldiretti - compete unfairly with the original productions.

From the vineyards where the price increases have been up to +170% for fertilizers to the cellars where a glass bottle costs up to 70% more than last year, but the prices of caps, labels and cartons are also increasing of packaging for which price increases of 35% and 45% have been recorded respectively.

A situation made even more difficult by the simultaneous growth of imitations worldwide which - concludes Coldiretti - compete unfairly with the original productions.


    Without forgetting that in 2023 the final pronouncement of the EU is also expected regarding the request for registration among the traditional terms of Croatian Prosek, against which Italy has appealed due to the risk of evocation and confusion in the consumer. 


Source: ansa

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