Air Jordan shoes of the Nike brand are considered a household name in the world, and many people want to get their hands on the coveted product, which in many cases runs out of stock quickly.
The price of the shoes is considered expensive, and can climb to NIS 800 and a thousand per pair.
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The ACE chain has decided to enter the field, and starting today (Tuesday) you will be able to find in two of the chain's branches - in Rishon Lezion and Ashdod, the coveted shoes at an extremely low price of NIS 499, instead of NIS 999, because it is a parallel import.
In the new fashion and sports department you can also find Tommy Hilfiger jackets, Hugo Boss shirts, more Nike shoes and more.
Air Jordan shoes to be sold in the ACE network, photo: foreign public relations
This is not the first chain to take such a step, and a few months ago it was reported that the chain of writers "Osher Ad" was selling the coveted shoes at the same price, which resulted in a panic and an attack on the inventory in the branches.
A Tommy Hilfiger coat for men at 399 instead of 499, photo: foreign relations
The network explains that it is a specific model that is considered very popular, the Jordan 1 Mid, and there is a permanent shortage of models and sizes in stock.
"We will make the prices accessible to all our customers," the company said.
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