Nearly 75% market valuation soared in 2022. The online sales solutions platform Shopify, which is currently worth $ 44 billion on Wall Street, has suffered greatly from the slowdown in e-commerce growth since the end of the pandemic, as well as the turbulent macroeconomic context.
The Canadian-based company, which allows individuals and businesses to create and run their own online store, had to part with more than 1,000 employees, or 15% of its workforce, last summer.
In search of new sources of revenue, Shopify has just entered into a strategic alliance in digital advertising with Meta and Google.
Through its new
“
Shopify Audiences
”
marketing tool , the company intends to circumvent Apple's App Tracking Transparency (ATT) policy.
The latter, set up in June 2021 by the American giant, introduced the obligation for applications present on its mobile application store to obtain consent…
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