In the Epiphany's stocking, toys and sweets, 7 million tourists travelling

Seven million tourists will be on the road over the Epiphany weekend.

This is predicted by a survey by Cna Turismo e Commercio

conducted among members from all over Italy which also shows the presence on the national territory of about

Overall, the

sporting and recreational activities.

Weather permitting, there will be no less than seven million tourists who will set off between Friday 6 (but many will leave on the afternoon of Thursday 5) and Sunday 8 January 2023.

Overnight stays in accommodation facilities, from hotels to B&Bs and farmhouses should amount to 2.5 million.

A large part of the tourists, consequently, will go to second homes, especially in ski resorts, or will limit their vacation to one-day trips.

In addition to the mountains, despite the (so far) lack of snow, holidaymakers will be attracted by cities and towns of art, favored by numerous temporary exhibitions housed in museums and galleries;

thermal establishments;

seaside resorts for lovers (and there are many) of the "winter sea"

According to estimates by Federalberghi, 5.2 million Italians will take advantage of the Epiphany bridge to indulge in one last remnant of vacation, in search of rest and relaxation

, almost all choosing destinations close to home, especially cities of art and sites steeped in history.

which signals how our tourism is changing, travel "in an intelligent way, avoiding stressful situations", but also notes that 34% will reduce the duration of the trip "because of the increases that have become unsustainable": hence the appeal by the president of the organisation, Bernabò Bocca, to "put a brake on price increases" as soon as possible.

There will be 5 million and 164 thousand - according to the research carried out by ACS Marketing Solutions for Federalberghi - the holidaymakers of the Epiphany, in 97.7% of cases headed to Italy: 68.6% in their own region, 29.1% in a neighboring region .

One million 868 thousand will pack their bags for the Epiphany period alone;

242,000 will already be on the move by New Year's Eve, while 3,54,000 will have managed to plan a holiday that will include all the holidays.

For those leaving only for the next long weekend, the average duration of the trip will be around 3.3 nights with a total per capita expenditure of 572 euros, equal to a turnover for the weekend of 1 billion and 68 million.

The preferred accommodation will be a hotel in 44.3% of cases, followed at a distance by the home of relatives or friends with 29.5%.

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grasped the positive signs for the sector :

"97% of Italians who choose Italy are a testimony of love for our nation. But there is also 34% of compatriots who will reduce the duration of travel due to increases that have become unsustainable - and this is a problem of which we are aware, therefore the ministry is there and will do its part in supporting operators and all categories in the sector. 2023 must be the year only of the consolidation but also of the overcoming of the pre-pandemic data".

Thus ends a festive period whose balance is "absolutely positive", Bocca told ANSA.

"At Christmas the mountains won, also thanks to the good weather, but in general from April onwards we are approaching the pre-Covid levels of 2019. We are optimistic for the future, thanks to the positive forecasts for the recovery of international tourism, especially American , but also Chinese. Of course, the cost of energy weighs, but after the dramatic 2020 and 2021, 2022 could have been just a flash, but now we are counting on the fact that the restart can be structural".

Therefore, 2 out of 3 Italians will give gifts for the Epiphany, for a total expenditure of 2 billion, 100 million more than last year,

.

This is what emerges from a research by the Confcooperative Study Center, according to which the average expenditure for each consumer will be equal to 72 euros.

According to the study, 3 out of 4 Italians say they have spent too much between Christmas and New Year's and want to save money given the reduction in savings, the increases in the shopping cart and the energy bill.

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(HANDLE)

La Befana is confirmed as a children's party, among the gifts the toys that predominate in the South

according to 52% of those interviewed in the southern regions will be the masters.

for 45% of the sample.

by 40%.

Travel is growing with over 5 million Italians travelling, 9 out of 10 of them in Italy.

Confcooperative also points out, however, the holidays have exacerbated the difficulties for 10 million Italians.

It is a slice of the country to take charge of and put back on track through measures to combat poverty and above all active policies to address a scourge that is not only economic but also social.