(ANSA) - ROME, 05 JAN - 65% of consumers will make purchases during the sales period (+2.7% compared to last year), a ritual that for over 80% of Italians represents an opportunity to do " business" and to purchase items they could not otherwise afford;
among those who, on the other hand, will not shop, 66% will do so to save money, while 1 out of 3 due to the worsening of their economic situation.
This is what emerges from a survey on the 2023 winter sales carried out by Confcommercio-Imprese per l'Italia in collaboration with Format research.
Clothing items are confirmed at the top of purchasing preferences (93.8%), followed by footwear (83.6%) and accessories (40.6%);
sporting articles (+2%) recorded the greatest increase compared to last year;
over 80% of consumers will allocate a spending budget of less than 200 euros, a figure in line with last year, but the share of those intending to spend more than with past balances increases by 5.2%;
among the purchasing channels, trusted shops are confirmed in first place for half of Italians (50.4%), while online is chosen by 40.3%;
over 40% will use social networks to identify items to buy, Instagram (84%) is the most used channel.
(HANDLE).