British designer Louise Trotter leaves Lacoste

Louise Trotter has announced her departure from Lacoste, after a little over four years at the head of its artistic direction.

Via an Instagram post published on January 6, the designer explains that "it's time to say goodbye".

Appointed in October 2018, the Briton had then become the first woman in this position since the creation of the brand by René Lacoste in 1933. From her first show at London Fashion Week in early 2019 to her last presentation last September, Louise Trotter has worked to perpetuate Lacoste's sporting identity.

In video, Hyères Festival: interview with Louise Trotter, president of the jury:

“Without style, playing and winning is not enough”

The founder of the brand, Olympic medalist in 1924 used to say that “without style, playing and winning is not enough”.

A sporty vision of style, which Louise Trotter has kept in her sights.

A sweet mix of archives, between evocations of tennis, cycling or basketball, has come to punctuate the collections.

The president of Lacoste expressed himself in a press release: “I thank Louise Trotter for her creativity, her commitment and for her contribution to the heritage of the brand.

Lacoste is now embarking on a new chapter, with a collective of creatives committed alongside Lacoste to share talents and connections.

Beyond the design of the collections, our brand wants to go ever further in its mission to connect cultures and communities.

From now on, the brand will be managed by several artistic directors, like Gucci or Jean-Paul Gaultier.