Oetker makes a new crazy pizza proposal based on Twitter trends – Kaufland also reacts
Created: 06/01/2023 23:04
By: Marcus Giebel
Once again moderated a Twitter discussion about pizza variations: The social media team at Dr.
Oetker was inspired by the trends.
© IMAGO / Manfred Segerer
Oetker is not wasting any time in the new year either.
On Twitter, the company is discussing a new pizza variant.
Kaufland is also keenly involved.
Munich – New Year – would you like a new pizza variation?
Even in 2023, Twitter users will have to reckon with everything when the social media team of Dr.
Oetker hit the keys.
Whereby the crew of the company from Bielefeld does not splash out when it comes to inspiration for a new culinary delight.
The trends are trawled through – and then this comes out: “Fennel and marzipan in the Twitter trends at the same time.
Actually, we wanted to take it easy on our product development this year..."
But nothing will come of it, because Dr.
Oetker commented directly under his own tweet: "But they shouldn't do that, should they?" Twitter was startled and the first wild pizza discussion of the year picked up speed.
Kaufland was right in the middle of it, scolding the food manufacturer with a wink: "Hardly returned from vacation and they already want to see the world burning here again..."
The supermarket chain was then also on board, because a user demanded directly: "We need Brussels sprouts pizza!" To which Kaufland only replied: "It was clear." But that was far from the end of the song.
Oetker opens the pizza discussion on Twitter: From fennel and marzipan to mashed potatoes and meatballs
The Brussels sprouts pizza fan engaged in a discussion with another user who would rather see kale or red cabbage as a topping.
There was also the question of what grandma and grandpa would prefer on the pizza.
Another Twitter friend went a rather bold step further: "I don't know why you guys don't dare to have a chicory ham feta pizza.
I've made them myself and yes, it's a taste sensation.” Other suggestions included a mashed potato meatball pizza.
But also the inspirations of Dr.
Oetker were picked up several times.
One user wrote: "Fennel smoked tofu would be an idea for a frozen pizza for vegetarians or even vegans if you make the rest of the pizza vegan." Another said: "I have a revival of chocolate pizza with marzipan in mind ... pizza Mozart.” The question even came up: “Could you perhaps bake marzipan into the crust?”
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Fancy a voyage of discovery?
Oetker and the fennel-marzipan pizza: In the comments, hunger for Brussels sprouts pizza prevails
In any case, Twitter was infected and once again succumbed to the pizza variant craze.
Oetker seems to know what today's users need.
And how easy it can be to keep the conversation going.
Does the fennel marzipan pizza really have a future?
The trend in the comments was more in the direction of Brussels sprouts pizza.
But the suggestion, which takes some getting used to, from Dr.
In any case, Oetker was only a starting point for a new discussion – at least that is to be assumed and hoped for.
Whereby none of the users Dr.
Oetker really seemed to take offense.
One commented: "If you plan a fennel and marzipan pizza now, I'll report you for causing trouble!" But the wink smiley that was sent was indication enough that pretty much anything goes with pizza now.
It just has to be unusual.
An Edeka customer wondered about fish stick pizza in the freezer and even Dr.
Oetker is surprised.
Last year Dr.
Oetker true a fishy April Fool's joke.
Lutz van der Horst embarrassed a friend because of a scandal pizza and landed a hit on the internet.