A few days after the death of Pelé, one of the greatest players in the history of football, the world of football mourns the loss of Gianluca Vialli, whose funeral will be held today in London and in his native Cremona there will be mourning for the city.
ANSA and DataMediaHub monitored the reactions online worldwide for the premature departure of the player, and then manager and coach.
Online conversations were analyzed (social media + online news + blogs and forums) globally from 6 January, when the news of his disappearance spread in the late morning, to midnight yesterday 8 January.
In 48 hours, more than 280,000 citations by over 37,000 unique authors, whose contents involved (with likes + reactions + comments and shares) just under 3.5 million subjects.
The maximum peak occurred between 10:45 and 11:00 on 06/01, when his death became official, with more than 15,000 citations in just a quarter of an hour.
Volume of conversations that has generated a potential reach, the so-called 'opportunity to be seen' (i.e. the opportunity they theoretically had on the basis of these volumes of conversations to be exposed to content relating to Vialli), 1.
We reasonably estimate that the actual reach stands at 83.1 billion impressions, of actual views of content related to the player's disappearance.
In practice, theoretically, each of the eight billion inhabitants of the planet has seen about ten times a piece of content, a text, a photo or a video, on the player's departure.
Incredible numbers that give the dimension of what the striker has done an important part of the history of Italian football, and beyond.
And in fact in the first 10 countries that most participated in the condolences for his death, in addition of course to Italy, we find the United Kingdom and the USA with almost 2 quotes out of 10 coming from these two countries and then Spain, France, and even Indonesia , Nigeria and India.
In short, the world, especially the one across the Channel,
The English press in particular remembers the Chelsea manager and player with emotion, who died in London at the age of 58.
In London where the former Cremonese, Sampdoria and Juventus striker had his residence and where he was remembered as an unforgettable figure for the Premier League.
And indeed it is a tweet from Chelsea, which reads 'Many will miss you.
A legend for us and for all of football.
Rest in peace, Gianluca Vialli', to be the content that generated the greatest involvement, totaling 5.1 million views, more than 72 thousand likes, over 11 thousand retweets and another 2 thousand quote tweets.
Affection and esteem, to which we naturally associate ourselves, which also clearly emerge from the emoji cloud, from the cloud of the 100 emojis most associated with the online conversations detailed above, which show sad or crying faces, hearts, broken or not, red and even black for mourning, but also applause and hands stretched to the sky as a sign of victory.
Vialli could have been a biting and snobbish man, but he was full of heart and emotion, and people all over the world understood this, as clearly emerges from our analysis.
Our warmest hugs go out to him and his family.