Did you notice that Hebrew-speaking movies started appearing on Netflix recently?
For several weeks now, in the "coming soon" category of "new and popular" a different Israeli classic has appeared every Friday, in an uncharacteristic move for the streaming giant.
This Friday, the Ophir award winning film "Filling the Space" will be released, and for those who haven't noticed - the films "Visit of the Orchestra", "Pass the Wall", "Hunting Elephants" and "Late Wedding" are already available to watch.
But how do you say?
Timing is everything in life, and one cannot help but suspect that the move began with incredible timing with the boycott crisis experienced by Netflix Israel.
In other words: it looks like an attempt to "pay, pay to the world" with the Israeli audience, after the distribution of the film "Fareha" and the protest that arose as a result.
As I recall, many Israelis were outraged that the Jordanian film shows Israeli soldiers who, without any justification, execute a Palestinian family, including a baby.
The Minister of Culture and Sports at the time, Hili Trooper, came out against it, supporters of Israel demonstrated outside the Netflix offices, and even a few chants against the company did not help.
For now, since this is such a shallow piece, one can rest assured that it fails to produce a weighty blood plot.
From "Get Over the Wall",
So how can you soften the hearts of Israelis without removing the blood plot from the menu - and in the same breath not agitate the Arab subscribers?
They are given a buffet of Israeli classics.
A giant like Netflix, just like Facebook, does not create a dialogue with the Israeli audience, and it is not known how many Israelis have really given up on the ocean of content that is responsible for "Emily in Paris" and "The Squid Game" - but it seems that even the higher ups have understood: the support for "Fareha" has become a farce , and when you demonstrate disconnection - you get disconnections.
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