Vintage model: Swedish model Elsa Husk (photo: screenshot, Instagram)
The vintage and second-hand trend arrived in Israel a few years late, but since then it has gained momentum and acceptance in society.
The concept of "second hand" that once suited those who belong to a social and environmental agenda has changed its face and today appeals to an entire audience of everyone who loves luxury brands and prefers to consume them at accessible prices, and many times even the second hand items are fashionable, trendy and even difficult to obtain.
What used to be a dream today you can too
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Those who enjoy the vintage and second hand trend are the vintage stores of super brands that have become very popular and established a new phenomenon, these stores allow everyone to purchase super brands that were previously the property of the rich only.
And if you ask us, beyond the price, more than once, and after quite a few tests we did, the most fashionable items we found were actually in the second hand stores.
We dived deep to check the phenomenon.
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@kyliegarbourg screaming crying she's so cute????
#louisvuitton #vintagedesigner #vintagelouisvuitton #vintagedesignerbags #louisvittonbag ♬ Made You Look - Meghan Trainor
We spoke with
Liron Solicro and Eva Samuel,
who founded the vintage store "
Pursue
".
The brand was founded by the two out of a passion for super brand fashion.
Their love for the world of fashion and items from top designers led them to pursue their passion to fulfill a dream for all fashion lovers in Israel and make the unattainable accessible.
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Liron, who comes from the field of architecture, and Eve, who is an accountant, decided together to establish Pursue with the idea that style, luxury and fashion do not have to come at the expense of the pocket.
They work with vintage dealers around the world and sometimes even fly and choose the goods themselves.
Their love for the world of fashion and items from top designers led them to pursue their passion to fulfill a dream for all fashion lovers in Israel and make the unattainable accessible.
Vintage Dior bag (Photo: Boutique Perso)
The current trend in the field of fashion offers second-hand items of super brands whose prices are often inaccessible, at discounts of up to 75 percent of the original price of a new product (simply crazy!).
"The vintage trend continues to gain momentum" Liron Persou tells us, the Israelis have indeed discovered vintage (items from 30 years ago or more), a field that is still in its infancy but without any doubt is gaining momentum.
There is no doubt that social networks have accelerated the spread of the current trend, which is surely a combination of endless wandering through Instagram pages and following trends like a herd.
This is a trend that is here and big, and as we all know, we, the Israeli consumers, love trends and feel we must be a part of them.
@ginevrardizzone My mom's vintage collection is everything??
#fyp #luxuryhandbag #vintagebag #designervintage #fashiontiktok #fendibaguette #fendivintage #viral #fashionluxury ♬ sos - evie
Another thing that cannot be ignored is the great advantage of buying vintage items and preserving the quality of the environment and reducing the consumption of fast fashion.
This is a conscious choice that contributes to the environment because we actually recycle existing items and reduce the need to produce massive amounts of new items.
Vintage Chanel bag.
Price: NIS 8690 (photo: courtesy of PURSUE)
How do you assure customers that the bags in the boutique are indeed original?
All the bags we buy have passed an authenticity check at our suppliers, they have a department that checks the authenticity of each item.
So how does it actually work?
How can there be a boutique that can afford to sell luxury brands at more accessible prices?
The prices in our boutique are very fair, and as a result our profit is also smaller.
What are the oldest items in the boutique?
We have items from the 90s too!
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And what are the newest items in the boutique?
There are a few items from two years ago, but the absolute majority of the items are vintage (older)
at what percentage discount from the full, normal price are the bags sold in the boutique?
Our bags are half and even a quarter of the original prices in stores.
A particular brand that is most in demand?
The brand that has the most demand in recent times is Gucci.
Gucci bag. Price: NIS 2600 (photo: courtesy of PURSUE)
The "Pursue" fashion brand will allow you to purchase stylish vintage items from the most desirable and popular super brands in the world, including: Prada, Dior, Louis Vuitton, Gucci and a variety of other luxury brand items at cheaper and more reasonable prices.
The brand makes sure to import second-hand items that are extremely well preserved and without previous signs of use, so that no one will notice that it is a second-hand vintage item.
@break.archive
Are all of these pieces currently available on our website?
Link in bio??
♬ Super Freaky Girl - Nicki Minaj
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The brand offers an online website, Pursuetlv.com, where you can purchase the luxury items: among them bags and purses from the big and popular fashion houses, and they provide a delivery service to your door.
Price range:
Wallets: NIS 1,500-1,000.
Bags: from NIS 1,900.
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