Will Prince Harry do better than President Barack Obama?
Things seem to be off to a good start for the son of Diana and King Charles, whose book “The Substitute” is off to a flying start in bookstores.
Benefiting from a very substantial circulation of 210,000 copies, the book published by Fayard and on sale for 26.50 euros since Tuesday January 10, has already been reprinted four times, bringing the printing to date to 340,000 copies.
And it's not over !
The president of Fayard, Isabelle Saporta, tells us that she has already recommended paper for 100,000 additional copies.
“The first reprints are 20% higher than those launched for Barack Obama's “A Promised Land”!
The start of the "Substitute" is completely crazy", specifies, enthusiastic, the editor.
“Prince Harry is the favorite Windsor of the French, continues Isabelle Saporta.
They like his Gallic, refractory and rebellious side”.
The publisher would like to salute the unique know-how of the house that she has been running since June.
“Fayard was able to work for months in complete confidentiality on this book and the constraints were strong.
With Hachette, we had the means to print and deliver a very high number of copies without any problem.
Only Hachette and Fayard are capable of mounting such important blows!
»
The publisher Penguin Random House has acquired the world rights to Prince Harry's memoirs, for several million dollars according to the American press, but no amount has circulated on the price paid by Fayard.
In view of the first sales, the house should cover its costs without too many problems.