Not one - the
Viva Magenta
from the Pantone institute - but four
color trends for 2023.
The atmosphere of a room is determined by various elements: furnishings, accessories, textiles, light and walls, whose role is essential in the creation and definition of the identity of a place.
It is color that makes them dialogue, capable of defining balances by affinity or by contrast.
Through the experience of Baolab, San Marco, a leading brand in the production and distribution of paints and varnishes for the professional building industry, present in over 100 countries worldwide, has launched an original research aimed at outlining
the color trends for the interiors 2023
.
Bucolic Garden:
an explicit reference to an intimate, calm and slightly vintage world.
The echo of florid and dusty landscapes, but also of fresh and restful oases translates into a
palette of powdery tones, where brick yellow prevails as an accent between sage green and the various shades of sky blue.
Fresh Purity
dominated by blue
in the softest and most intense shades.
The purity and minimalism of the surfaces become the prevailing stylistic features in this universe.
Particularly suitable for urban and city interiors, this palette offers a range that ranges from desaturated and almost black variations to vibrant light blue which instead recalls the air and its enlivening sharpness.
Tactile surfaces, colors that recall the scent of wood and resin: these are the distinctive features of the third trend,
Authentic Confidence
, which fits in with welcoming spaces embellished with velvets and boiserie.
The palette embraces neutral and dense browns, burgundies and purples
with the counterpoint of two greens, one with a cold dominance and the other warm.
The latest trend identified is
Quiet Beauty
, a name that refers to the feeling of serenity that one can feel in front of the colors of reassuring landscapes or large spaces illuminated by the light of spring, which moves dynamically over large uninterrupted surfaces.
The colors become light, while maintaining a very strong materiality:
vanilla and pale pink
they alternate with earthy reds and burnt oranges, harmoniously connected by fresh and restful blue-greens.
“The Color Trends Project is one of the important investments we have made this year - comments Pietro Geremia, President and CEO of the San Marco Group -.
2023 will be the year of the great chromatic universes.
The panoramas include neutral and reassuring or bright and vibrant colors: different nuances, but capable of giving life to surprising balances”.
"Identifying the new languages emerging in the world of interiors - comment Manuela Bonaiti and Emma Clerici, founders of Baolab - has always been a very interesting and stimulating job for us".