Price battle in the supermarket: which products are now missing from Edeka and Rewe

Created: 01/14/2023 08:34

By: Yannick Hanke

The price war in the supermarket is raging.

She hits customers with full force.

There is a risk of empty shelves because some products are not available at Edeka and Rewe.

Which?

Berlin – At the beginning of 2023, a number of brand manufacturers have increased their prices.

This affects drinks, pasta, chocolate, chips and cheese.

But the discounters and supermarkets in Germany do not always accept these price increases.

As a result, the corresponding products are removed from the range.

But which brands exactly are affected?

A review and the status quo, summarized by kreiszeitung.de.

Price battle in the supermarket: trade and industry have been in a permanent clinch since autumn 2022

Trade and industry have been arguing about prices in supermarkets since autumn 2022.

A tense situation has arisen due to a rethinking of consumers, but also due to high inflation and increased production and transport costs.

A situation that lasts.

In 2022, the prices for popular groceries such as milk, bread, mineral water or butter have risen more than they have in decades.

A price war is raging in the supermarket.

This affects many products that are missing from the range of Edeka and Rewe.

© Patrick Seeger/dpa/imago/Montage

But consumers nationwide also have to pay more for soft drinks or snacks.

Sometimes the prices have increased by up to 30 percent.

The price of dairy products such as quark and yoghurt is even at an average of 50 percent.

There is no end in sight.

After all, the price spiral should continue to turn in 2023.

Already in the first quarter of the new year, many brand manufacturers want to raise prices again.

There are reasons.

Rewe is faced with price increases of one billion euros - Edeka guarantees supply to the markets

According to the manufacturers, the production costs would have increased enormously.

Whether personnel, energy, packaging, transport, storage or raw materials - companies would have to spend more money on this.

And the increased expenses are ultimately passed directly on to customers.

But the dealers see it differently.

According to Edeka or Rewe, many of the manufacturers' claims are simply unfounded.

After all, the expectations would be significantly higher than the actual cost increase.

According to Rewe boss Lionel Souque, the company has price increases of one billion euros on the table for early 2023.

And the retail giant will not go along with that.

“However, the supply of our markets is still ensured.

We can offer our customers many equivalent alternatives from other manufacturers or from our inexpensive own-brand range," said an Edeka spokesman in October 2022 to

.

Inexpensive branded products at Edeka or Rewe are missing - and own brands are only rarely on offer

If you are looking for cheap branded products in the supermarket, this project is becoming increasingly difficult.

Because if the corresponding products are removed from the range, the shelves are filled with prominent competitors and also with private labels.

But there are fewer special offers for these products.

After all, there is a lack of competition, manufacturers and brands.

Ergo, consumers will find significantly fewer special offers.

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A prominent example dates back barely two years.

When Pepsi drinks were taken off the shelves at Edeka in 2021, the special offers for soft drinks were also drastically reduced.

In a period of three months, there was only a campaign period of three weeks for soft drinks.

For comparison: According to an analysis by

, two years earlier there were offers for all cola products in the same period of three months over eight campaign weeks.

Which products are missing from Edeka and Rewe

According to

, there are currently condition negotiations with about 20 popular manufacturers.

reports on more than 150 products that are up for debate

.

According to insider information, there should be even more.

Some examples are:

• Pepsi has stopped delivering to all Edeka branches.

  We are talking about a "unilateral" measure.

• Affected are soft drinks ("Pepsi Cola", "Mirinda Orange", "7Up" and "Schwip Schwap"), snacks ("Lay's"), tea and iced tea ("Lipton").

• Manufacturers such as Beiersdorf and SC Johnson with the brands "Nivea", "Hidrofugal", "Eucerin", "Glade", "Null-Null", "WC Ente" and "Pronto" have also imposed a unilateral delivery stop for Edeka branches .

• There are also said to be problems with brands such as "Brandt", "Schogetten" and the fruit spread "Glück".

According to the

, neither Pepsi nor Edeka commented on request.

This would also be the case with Beiersdorf.

Meanwhile, Edeka is preparing its own dealers for what will probably be a long-lasting dispute with Mars.

According to the

, the manufacturer of confectionery, rice and animal feed is also at odds with Rewe .

There had recently been an agreement with Rewe on parts of the range.

But pet food would still be lacking.