Price war between Edeka and manufacturers escalates
Created: 01/16/2023 05:15
By: Stella Henrich
Supermarkets like Edeka feel blackmailed by manufacturers.
In response, they throw products from certain manufacturers off their shelves.
Consumers are at a disadvantage.
What's up in trading?
Munich - Basically this is nothing new: Every year, large chains such as Edeka, Rewe, Aldi and Lidl negotiate prices with suppliers.
The price discussions from the previous year will continue unabated in the new year.
The supermarket chain Edeka now wants to defend itself in the newly flared up dispute over purchase prices.
That reports the
picture
.
Edeka CEO Markus Mosa accuses the large food manufacturers of significantly excessive demands.
The manager doesn't want to put up with that anymore.
According to the
picture
, the food multinationals demand 1.2 billion euros more from Edeka.
Many more demands would follow.
Price increases of around 1.5 billion euros were already incurred in 2022.
The original demands of the industry were more than twice as high.
An Edeka spokesman calculates: “The Pepsi-Cola (1.5l bottle) currently costs consumers 1.19 euros.
Already in the summer of 2022 we had to increase the sales price by 20 cents.
Our comparable own-brand product, the Gut & Billig Cola (1.5l PET bottle), currently costs 0.49 euros.
It has become 10 cents more expensive in 2022.”
Edeka advertises itself with “We love food”.
(Iconic image) © IMAGO
Price war in retail: Competitor Rewe also expects escalation with manufacturers
According to the Lebensmittel-Zeitung
, Edeka's competitor Rewe is also expecting
a renewed escalation this year.
An easing of the ongoing price disputes is not in sight, reports the industry journal.
This is reflected in the prices for drinks, pasta, chocolate, chips and cheese.
As early as last year, the development led to many retailers throwing branded products off their shelves or no longer being supplied by brand manufacturers.
As a result, around 300 products were missing from the shelves of Edeka and Rewe.
For 2023 we have massive price demands from the big brand groups on the table again.
And that in addition to the price increases that were already enforced in Germany last year.
We defend ourselves against this
Markus Mosa, Edeka CEO
"The prize poker is not about the interests of consumers," says Armin Valet from the Hamburg consumer advice center.
Therefore, customers should increasingly resort to the grocer's own brands, the consumer advocate advises consumers.
In fact, many consumers have already started using it.
More and more "Yes" and "Good and Cheap" products end up in customers' shopping carts.
In hindsight, it became apparent that retailers are also using this trend to raise prices for their own items and that manufacturers are flooding the markets with deceptive packaging.
Haribo, Funny Fresh, Leerdammer: Higher price, less content - the biggest deceptive packs
View photo gallery
Consumers have now learned not to get glued when shopping.
They compare the prices very precisely and pay attention to the kilo and basic price information of the goods.
It remains to be seen how Edeka manager Mosa will defend himself against the renewed price demands from the manufacturers in the future.
For many consumers, this could mean many empty supermarket shelves again.
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