On the occasion of the Davos Economic Forum, Publicis Groupe is launching this Tuesday a major global initiative
“Working with Cancer”
to unite companies in the fight against cancer.
Arthur Sadoun, the chairman of the executive board of the French communication group (Publicis, Leo Burnett, Saatchi & Saatchi, Starcom or Zenith), confided in
Le Figaro
.
FIGARO. - You were personally touched by cancer last year. Did going through this ordeal inspire you?
ARTHUR SADUN. -
It was by making my cancer public that I opened my eyes to a reality that I was unaware of: half of the people affected by this disease are afraid to talk about it to their employer.
As head of a group listed on the CAC40, I felt compelled to reveal my cancer, in a duty of transparency vis-à-vis Publicis employees, our clients and shareholders.
I then made a two-minute video last April, in agreement with my family and Maurice Levy, president…
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