alo yoga Israel (photo: foreign public relations)
alo yoga, the well-known active brand, opens the first flagship store in Israel in the TLV Tel Aviv mall on January 26 at 10:00.
This will be the first store in the Western world to be opened outside the borders of the United States and Canada, and it will be spread over 500 square meters. The first will be at Storey's flagship store in Dizengoff Square.
alo yoga Israel (photo: foreign public relations)
Korel Simenovich for alo yoga (photo: screenshot, Instagram)
alo yoga, founded a decade and a half ago in 2007 in Los Angeles by Danny Harris and Marco DiGeorge, is a premium lifestyle brand that has set its sights on promoting yoga in the world, spreading the mindfulness movement, inspiring wellness and developing community.
Since the brand was founded, alo has been at the forefront of the activewear category thanks to its innovative designs and the recognizable fabrics it develops.
The brand is environmentally friendly, operates in green factories and protects workers' rights.
Kendall Jenner for yoga (photo: screenshot, Instagram)
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The brand has become recognized and loved among major authorities and influencers in the Hollywood swamp, among them, Kendall Jenner, Taylor Swift, Gigi Hadid, Hailey Baldwin, Selena Gomez, and even reached influencers and models in our local swamp such as Coral Simenovich, Bar Sommer and others.
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If you ask about the brand name, then we've done the work for you and sorted this out for you as well: alo - the initials of Air, Land, Ocean (earth, air and ocean) advocates a style that goes from the studio to the street, a combination of fashion and lifestyle that starts on the mattress and goes on, to the rest Aspects of life.
The brand also has an online training platform called alo moves and offers dedicated sports collections for women and men, fashion collections and a natural cosmetics line.
All the collections that will be launched will be completely identical to those that will be offered in the global brand stores, and every two to three weeks a new collection will be launched with unique colors and innovative models.
The cosmetics line will be launched later after approval by the Ministry of Health.
alo yoga Israel (photo: foreign public relations)
For those who happened to be in New York or Miami and entered one of the brand's stores, you probably know that the alo stores are wellness temples that inspire visitors on their journey.
Guests can directly experience the feelings that the brand's clothes give and the secondary power of fashion that alo offers, a combination of performance and premium.
The stores in Israel will be in line with the brand stores in the world and with the philosophy behind them and will provide the full holistic experience of alo to the local audience.
alo's technological innovation supports the mindfulness movement with a team of engineers who research and develop new items that take active fashion a step forward every time.
Each item shapes the body, keeps the muscles warm and allows each and every one to train with maximum capacity and with minimum interference related to the training clothes.
alo yoga Israel (photo: Yehac Sand)
alo have developed 5 main fabrics that have become iconic and associated with it:
Airlift
- the brand's hallmark, a particularly light and comfortable fabric suitable for high-intensity activities such as running, spinning and HIIT classes, as well as for Pilates and yoga.
alo is proud of the fabric as a "second skin" that supports anyone who wants to practice any movement and gives an empowering feeling.
Airbrush
- airy and opaque, soft and caressing fabric suitable for everyday and sports activities such as yoga, vinyasa and walking.
Alosoft
- flexible and extremely soft fabric with a velvety and breathable touch that is suitable for high-intensity activity and rest.
Uniquely breathable fabric suitable for hot yoga practice due to the feeling of smoothness of the fabric according to the contours of the body.
Seamless
- a breakthrough technological fabric that sculpts and warms with an extremely soft touch.
Suitable for everyday use and for activities such as Pilates and running.
Vapor
- Luxurious technological fabric, which dries quickly.
It is an extremely light fabric, a shaper with an extremely soft touch that is suitable for everyday but can also cool in a hot environment.
Suitable for the gym, running or hot yoga.
alo yoga Israel (photo: foreign public relations)
The prices of the brand in Israel will be the same as the global alo yoga prices, with the exception of currency exchange changes.
The price ranges
will vary from socks: at 60 shekels to warming coats at 1,300 shekels.
The size ranges
: from XXS to XXL according to the cut of each garment and fabric, so that each and every one can and will find the style that suits him/her.
alo yoga Israel (photo: foreign public relations)
Danny Harris
, founder and CEO of alo yoga said: "We are excited about the connection with our Israeli community through the new stores that are opening, first in the TLV mall and later in the :Store flagship store in Dizengoff Square and the Ramat Aviv mall.
These stores, like all over the world, are the ultimate expression of the alo yoga lifestyle and are an example of our unique brand spirit: inclusive, empowering and eco-conscious.
The stores in Israel will have a peaceful and refined aesthetic that will express the brand and echo our messages.
Our expansion model is focused on spreading the movement, mindfulness and wellness - and this is the first step when we introduce alo to the Israeli community in our new markets."
alo yoga Israel (photo: foreign public relations)
911 Fashion
Company
- the owner of the Israeli franchise to operate alo yoga in Israel, informed us: "We are happy to add the alo yoga brand to the list of brands that we represent in Israel and are excited to connect the bustling community in Israel with one of the strongest brands in the world of wellness. alo is a distillation of many values that we believe in : A combination of fashion and lifestyle, meeting functional needs with the help of advanced technology, with an emphasis on promoting yoga and mindfulness, including the healthy and environmentally conscious lifestyle.
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