The popular American brand alo yoga will open its first store in Israel on Thursday of next week, January 26, in the TLV mall, in a store whose size reaches 500 square meters.
As published in Israel Hayom, a second store of the brand will open in the Ramat Aviv mall in the second quarter of this year, instead of the Castro branch that was there and closed.
The celebs' favorite sports brand lands in Israel
This is real news, and Israel is the first western country in the world outside of the USA and Canada where the brand is opening stores. In addition, the display will also be sold in the concept of a "store within a store" in the Storey network.
And let's move on to what really interests us - what will the brand's prices be?
The 911 Fashion Group, which owns the Israeli franchise to sell the brand, says that the prices will be the same as the global prices, with the exception of currency exchange changes.
The price ranges start at NIS 60 for socks, and go up to NIS 1,300 for coats.
The company's size range starts at XXS and goes up to XXL.
For example, the price of tights will be 590-420 shekels, the price of sports bras will be 200-390 shekels, the price of women's tank tops - 205-380 shekels, and the prices of yoga equipment will be 105-510 shekels.
Hello yoga in Israel. Top - NIS 250, tights - NIS 530, photo: foreign public relations
No online site is offered in Israel.
Consumers in Israel who want to order from the American website will see the price in shekels, including tax and shipping.
alo yoga, founded in 2007 in Los Angeles by Danny Harris and Marco DiGeorge, is a premium lifestyle brand that has set its sights on promoting yoga in the world.
The brand has more than 40 stores worldwide, and offers sports collections for women and men, a fashion collection and a natural cosmetics line.
Tank top - NIS 250, tights - NIS 420, photo: foreign public relations
The collections that will be sold in Israel are the same as those that are sold in brand stores around the world, and every two to three weeks a new collection will be launched.
The cosmetics line will be sold in Israel after receiving the approval of the Ministry of Health.
Tank top - NIS 250, pants - NIS 500, photo: foreign public relations
The brand is popular among celebrities and influencers such as Taylor Swift, Gigi Hadid, Kendall Jenner, Hailey Baldwin, Selena Gomez and others.
Since it was founded, it has continued to gain great and consistent popularity, and is positioned as one of the most active fashion brands on the social network and one of the sports fashion brands that have recorded the greatest growth in sales in recent years.
Top - NIS 285, tights - NIS 420, photo: foreign public relations
Danny Harris, founder and CEO of alo yoga said: "The decision to enter the Israeli market is an exciting part of the brand's growth strategy.
These stores, like all over the world, are the ultimate expression of the alo yoga lifestyle, and are an example of our unique brand spirit: inclusive, empowering and ecologically aware.
The stores in Israel will have a peaceful aesthetic, which will echo our messages."
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