The video that proves how much sugar there really is in sweet drinks (YouTube)
The head of Britain's most senior food organization compared bringing a cake into the office to second-hand smoke, and advised employees not to do so.
Professor Susan Jebb, chair of the Food Standards Agency, complained that junk food advertising "undermines people's free will". She said that while it was a choice to eat sweets, people could help each other by providing "an environment Supporter."
Prof. Jeb told the Times that "we all like to think that we are rational, intelligent and educated people who make informed choices all the time, and we underestimate the impact of the environment.
Still, if nobody brought cakes to the office, I wouldn't eat cakes during the day, but because people do bring cakes, I eat them.
Now, fine, I made a choice, but people also chose to enter a smoky pub."
Persona non grata. Cake (Photo: ShutterStock)
Chocolate instead of cauliflower
She added that "with smoking, after a very long time we came to a place where we understand that people need to make some effort, and that we can be more successful in our efforts by a supportive environment. We still don't feel that way about food."
The Times reported that Professor Jebb insisted that restrictions on junk food advertising were to tackle what she described as a "complete market failure" in which sugary products are favored over vegetables.
"The businesses with the most money have the biggest influence on people's behavior. It's not fair... We ended up with a total market failure, because what you're being advertised to is chocolate and not cauliflower," she said.
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