A Scandinavian kerbolit or something you can find in a vintage wardrobe full of cat hair: the trend we didn't understand - voila! Fashion

2023-01-19T08:17:07.151Z

At first glance it's a bit hard to understand why Toteme's scarf coat became one of the viral items of the winter, but the volume of presence and the amount of tags sent us to take a second look

Jessica Skye (Photo: screenshot, Instagram)

This is a wool coat with a built-in scarf on the top and it includes a variety of classic-practical features such as a length that ends at the connection line between the pelvis and hips, sleeves wide enough to allow you to load layers underneath, a relaxed rectangular silhouette and two front pockets of useful size.

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The twist, as mentioned, lies in the wide-fringed scarf that is attached to the neckline, but also in the white embroidery that surrounds the sayings and ends with a row of fringes at the ends of the scarf.

The crocheted look of the embroidery is reminiscent of a traditional Scandinavian kerbelly look or something you might find in a vintage wardrobe full of cat hair.

It comes in classic shades of gray, beige or black and its full price is $750.

A discount is not currently on the horizon, but Ali Express versions of it sell for around $100.

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The minimalist Swedish label Toteme was founded about 8 years ago in Stockholm by the fashion journalist Elin Kling and the model Karl Lindemann.

The prestigious brand that brings the Scandinavian aesthetic to its fullest with timeless designs presented in high quality, has succeeded in recent years in becoming one of the favorites among It Girls and stars such as Selena Gomez, Hailey Bieber, Rosie Huntington-Whiteley, Jennifer Lawrence or Kourtney Kardashian.

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The current hit for which we gathered was already sold out at the beginning of winter but these days it is back, probably due to the crazy demand.

In between, the hashtag #Totemescarfjacket gained more than two million views and with it came a conversation that sheds some light on the secret of the scarf jacket's magic.

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Lauren Mazarisi, a digital media planner saw it for the first time in the story of the Instagram account somewherelately said: "I was immediately drawn to it and saved a screenshot on my phone. I realized that coats can be just as elegant as the outfit underneath!".

Another user pegs the popularity of the connected scarf that solves the yes or no scarf issue, "a real debate every morning," as she described her routine.

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"Where were you when you first saw Totem's scarf jacket"?

was the opening sentence that Harper's Bazaar gave to the story, adding, "No matter how your first fateful meeting took place, there is overwhelming consensus on the web that Totême's oversized shawl jacket is a moment in the jacket category."