The French spend less and less time watching television programs.
But they still consume more videos.
“Whether via television, SVOD platforms, or “social video”, almost all French people, i.e. more than 50 million, have daily contact with video”,
indicates Isabelle Maurice, director of studies, monitoring and prospective of Médiamétrie.
And more and more of them are turning to streaming platforms.
In 2022, according to the latest survey by the research institute, Netflix, Amazon Prime Video, Disney+ and others had 8.9 million daily users in France.
In other words, since 2019, the number of French people viewing content on streaming services every day has almost doubled…
Whether via television, SVOD platforms, or “social video”, almost all French people, more than 50 million, have daily contact with video.
Isabelle Maurice, director of studies, monitoring and forecasting at Médiamétrie
Proof that these new audiovisual giants have found their place in the tricolor market, nearly one in two households now subscribes to an SVOD service.
And if the core target of these platforms remains the…
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