The pretty logo, with a butterfly fluttering above fields and fruit trees, flourishes on bottles of wine, on apples, on bottles of milk, almost everywhere on the shelves of our supermarkets.
Her name ?
“High environmental value” (HVE)… And it is precisely this denomination that ulcerates the boss of the National Federation of Organic Agriculture, Philippe Camburet, from his Burgundy.
"There is a real drift and it's misleading," he thunders.
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