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Carl Ganem: the cream of agents

2023-01-22T16:25:35.890Z


PORTRAIT – For twenty years at the head of his Nice Work agency, he has forged precious links between the world of beauty and celebrities.


Actress Ludivine Sagnier nicknamed him "Carlton" since they lived the adventure of the Cannes Film Festival side by side.

His other friends, actresses, singers, “socialites”: “Carlus”, or simply, “Carl”

.

With a C. Carl Ganem is the founder of Nice Work, one of the most highly rated beauty and lifestyle public relations agencies in the sector - 25 employees, including six dedicated to influence -, which celebrates its 20th anniversary this year .

From Fenty Beauty (Rihanna) to Rare Beauty (Selena Gomez) via Coty (her very first client), Estée Lauder, L'Oréal Paris, Gucci Beauty, Tom Ford, Huda Beauty, Shiseido, Carita, Caudalie, Guerlain, Yves Rock, Charlotte Tilbury, Olaplex…

More than forty brands entrust their communication to him.

No coincidence: the man, with an infectious warmth, wide smile and sparkling eyes, is a seasoned professional, well versed in the laws of the cosmetics market.

And he has an invaluable added value: an address book that allows him to get to know…

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Source: lefigaro

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