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The town of a million pine trees that seeks to become the new Cariló of the coast


Costa del Este was last year the town with the highest occupation in the Partido de la Costa. And the construction of a mega-complex with three buildings is underway.

"The only thing that runs is the wind" , a poster in

Costa del Este

discourages cars


With just a few paved streets, alpine cabins and neither dividing walls nor bars, this small coastal town irrigated with pine trees has been, for a long time,

the most exclusive in the Partido de la Costa

with much cheaper prices and offers than, for example, Cariló or Pinamar Norte .

The real estate and hotel sector avidly follows the growth of

“the beach with a million pine trees”

, as Costa del Este is known.

Nobility obliges, coniferous species coexist with large amounts of eucalyptus, tamarisk, acacia and poplar.

For Florencia Bucich, who has spent the summer in this town since 1994 almost without fail,

"Costa del Este is like Cariló but less snobbish


And she develops: “There is no competition for who has the best 4x4.

This is less

show off

, much more family friendly and without any bowling alleys”.

The entrance to one of the spas.

There are no bowling alleys in the town.

Photo Germán García Adrasti / Special envoy

The latter responds to

the urban code

of the town, which prevents the installation of discos to avoid breaking the tranquility of the night, as well as

service stations and mechanical workshops


The town ,

founded in 1966

, is built on part of the cape that the Partido de la Costa occupies on muddy land, which is why it was conceived with just four paved streets and is so small that wherever one is located, it will not be more than three blocks away. of them, a fundamental detail if there are floods.

Costa del Este preserves a string of dunes that separate the urbanized part from the beach.

Photo Germán García Adrasti / Special Envoy

The town is a quiet, restful retreat, where most of the year-round residents are retirees or adults who can work remotely.

There are no schools, no hairdressers, no hypermarkets and in terms of health,

just a small room


Care for the environment is also present in the policies to care for afforestation, with a

natural forest reserve

, the preservation of the dune cordon that separates the urbanized part from the beach and the requests -not so fulfilled- to avoid littering .

Quads are everywhere, even though they are prohibited by ordinance.

And unlike other exclusive points on the Coast, the cables are not buried.

Costa del Este is known as the "million pine" town.

Photo Germán García Adrasti / Special Envoy

The town is today "one of the most visited points in the district because people

look for nature, care for the environment and smaller shopping centers

", says the secretary of Tourism of La Costa, Mónica Portela, and defines that "slow tourism" is the new trend, with circuits for riding bicycles, beach during the day or horseback riding at night.

The secretary details that Costa del Este was the town with the highest occupancy level of the party

throughout the year

, with 95% on weekends in winter and 98% at the start of January.

The hotel beds are 1,471, although it has a great proposal of cabins, houses and apartments for rent.

The chapel of Costa del Este, surrounded by forest.

Photo Germán García Adrasti / Special Envoy

In terms of prices, an average hotel can be reserved from

approximately $20,000 a night

in a double-based room, the secretary estimates, and ensures that a rental can be obtained from

$150,000 a fortnight


In this last modality, at the beginning of this season, occupancy reached 87% through real estate, which implied an increase of 6% compared to the previous year.

The spa has also had a category hotel for a few years.

"I wanted to see him for a while, Costa was missing a place like this," says Bucich, a tourist from the city of Buenos Aires, while chatting with his daughter, Pilar (16) on the terrace with a pool at the Almarena Apart and Hotel Boutique, in Waterfront and No. 3. 

The Almarena, the first superior category hotel in the spa.

Photo Germán García Adrasti / Special envoy

It is the first and, for now, the only "superior 4-star" not only in this spa, but in the entire party, explains its operational manager, Juan Francisco García Carchi, to


, and compares that the category is

the maximum available up to now as well .

in Pinamar


Among other services, it has swimming pools, a gym, a spa and two restaurants, one serving Mediterranean cuisine and the other serving sushi.

A room with a double base starts at

55,000 pesos per night


With full occupancy in January, the company has another project at Avenida Costanera corner 5, which shows the potential growth that this "new Cariló" can have in the coming years.

At Costanera and 5, Almarena La Reserva is already underway, a

45,000-square-meter mega-complex

with the same category that will begin to be delivered in the last quarter of 2024. It will consist of two apartment buildings and another for a hotel.

And a pedestrian extension of Costanera Avenue will be generated to have a commercial alternative to the center, with

about twelve stores


East coast.

special envoy


look too

The increases in food are accentuated and inflation in January is close to 6%

"You got out of hand": They criticized Mariano Iúdica for the prices of his new restaurant

Source: clarin

All life articles on 2023-01-22

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