Visualization is all hard work.
A hot pot (photo: Walla! system, Yaniv Garnot)
In an opening sentence that I didn't think would ever really open any of my columns, I will honestly say that relatively happy circumstances recently led me to develop hope.
As usual, the motorcycle was ahead of me by a good few minutes, and the time was used for randomly walking around the streets of the city, and actually for wandering around culinary storefronts, which is surprising.
For all the columns of "Going Eaters"
I say city, but we all already know very well that this is a network of "complexes" - open shopping malls, or just office buildings with an open entrance plaza below - which are sometimes separated only by a crosswalk.
All the usual suspects were there - professional fast food and street food chains that know how to survive regardless of the area code - and some other interesting flashes, a Japanese restaurant by Segev Moshe, an Italian diner and at least two shawarmas.
There was something to eat, but there was no city.
In order to see one, I finished the joys I came for - perfect ice cream, go - and climbed up a street paved with interlocking stones, guided by a gut feeling (and mainly by the recommendation "You must see this thing").
Good gut feeling.
A hot pot (photo: Walla! system, Yaniv Garnot)
A respite pays off.
A hot pot (photo: Walla! system, Yaniv Garnot)
The foreign logos were quickly replaced by garage signs and bodywork, simultaneously signaling the food to be more interesting.
Those who work here are not looking for business or lunch at the "Dan Town" complex (where it really was), but an affordable and tasty respite that is close enough to also provide some rest.
A few more steps up the interlocking stairs, another angular curve on a sidewalk that seems to have been designed to be unbalanced, and the sign is revealed - a metal triangle with four legs that somehow manages to stand firm and straight, make you ignore the design and the number of fonts that make it up, and focus mainly.
And that's the main thing - "Free bar. Eat as much as you can, 10 types of meats. 10 types of side dishes. 10 types of salads. Different vegetarian. Different soups. Last dishes. Free soft drinks. Everything is included for only 55 shekels."
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Words that require a stop.
Hot pot (photo: Walla! system, Yaniv Garnot)
An economic miracle.
A hot pot (photo: Walla! system, Yaniv Garnot)
The concept is simple: you go inside, you don't stop eating and you don't stop thinking how the hell Nissan Haimov and his son Miki manage to make a living
The wonder that is "hot pot" has been operating for 17 years based on the same concept, and I mean the concept where you go inside, don't stop eating and don't stop thinking about how the hell Nissan Haimov and his son Miki manage to make a living.
The answer, apparently, is that they manage to earn enough to keep going, and that's all there is to know about it.
Beyond that, and it's just you and the small-tiny letters that are consumer lives in the State of Israel.
Is this a pyramid scheme?
Is there a combine here?
Is the food more quantity than quality?
Are they looking to see how much you're taking advantage of the deal?
Do the customers know how to take advantage of all this and load up?
The process starts with "I'm sure it is, how can it be otherwise", and ends a few seconds later with "Oh, actually no, absolutely not, for all the questions".
Apart from actually complaining - they do look at you all the time to see how much you take advantage of the deal, and encourage you non-stop to take advantage of it even more.
"It's a shame, it's the same price", one of them will tell you when he sees a plate that is only 80% full, "go get more later".
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Is it gyros?
What does it matter with such a taste and such a price
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Truth in advertising.
A hot pot (photo: Walla! system, Yaniv Garnot)
There is, as you might expect, truth in the advertising in the form of a long-long salad and appetizer stand, and a hot mains stand around the corner.
The first one will provide you with beets and potato salad with mayonnaise, eggplants in several versions and bulgur salad, cut vegetables and a deep bowl of chopped salad.
Load up, everything is fresh, and everything we ate was good enough to complete a lunch on its own.
On the side were waiting that day broccoli pie and sweet potato pie, boiling soup and a tall hill of arais from the grill.
Is this the best arais made here in recent years?
I don't think so, but he was invested enough to obliterate all kinds of colleagues-quarter-pita who built stories and stalls about a slightly improved, and much more expensive, version.
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When the head changes plans.
A hot pot (photo: Walla! system, Yaniv Garnot)
Serving spoons are placed, and you are constantly paved to take, taste, eat, for the week
Apart from it, aluminum foils were precisely removed from many other molds, revealing cooking and frying fumes.
Serving spoons are placed, and you are constantly paved to take, taste, eat, for the week.
A few minutes after you enter, your mind goes from "let's screw the system" mode to "how fun it is to sit in a system that doesn't come to screw you".
Naturally, there were more things I didn't taste (salmon in lemon-almond sauce and grilled chicken, for example) than things I did.
Among the latter, we can mention couscous and vegetable soup, brown potatoes and schnitzel - all together, on the same plate, in a position that is less feng shui, but works.
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feed, and eat.
A hot pot (photo: Walla! system, Yaniv Garnot)
Not just the pricing.
A hot pot (photo: Walla! system, Yaniv Garnot)
This business ended the way it started - with a staggering and dull walk, and wondering on the part of the Haimovs "why didn't you eat more", while begging to take some fresh bread for the journey, or drink more from the refill container of the sweet cut.
When you come to close the account at the cash register, you realize that it is a total of 55 times the number of diners.
There are entrees in Tel Aviv that cost twice as much, there are pitas that are priced ten shekels north, and croissants that approach that by giant steps.
We won't talk about main points now, it's a pity for the nerves.
But the point is that it's not just the money, and not just the pricing and the deal, but the huge bewilderment that starts the moment your eyes meet the "Eat as much as you can" sign in Hebrew, and doesn't end when you get home either.
In the middle there is a father and son who want to feed, and people who want to eat.
Everything else is happy circumstances.
"Kadira Hema", Shoham 7, Petah Tikva 03-9241607
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