Very viral entry for Haute Couture week, this Monday, January 23 in Paris with the Schiaparelli fashion show.
Even before the presentation of the collection, there was already a lot going on.
Let's start with the first row, where no one could miss the presence of influencer Kylie Jenner (Kardashian stable, for dummies) and rapper Doja Cat, both on site and in the virtual world: they alone accumulate 537 million subscribers on social networks (Instagram/TikTok/Twitter/Youtube combined).
A godsend for the brand, which reminds us that couture may have a very exclusive clientele (about 5,000 people worldwide), but that does not prevent it from handling the game of influence and image very well. .
The youngest of the Kardashian clan in a dress also worn by Irina Shayk on the Schiaparelli haute couture catwalk.
(Paris, January 23, 2023.) Getty Images
A roaring locker room
Let's move on to clothing.
Better than a "simple" haute couture piece, Kylie Jenner presented herself in a long black sheath dress achieving the feat of featuring a lion's head, larger than life and life-size, on the chest.
Not sure that the American was able to fully enjoy the parade, her face having been slightly masked by the mane of the feline.
Doja Cat, meanwhile, appeared all in shimmering red clad from head (including skull) to toe.
Perhaps the feline creation signed Schiaparelli was above all intended to claim another highly viral file: the first name of his son, revealed two days before on his Instagram account.
Publication that has put a virtual world in turmoil, collecting at this time more than 21 million "likes".
We learn a year after his birth that the child is called apelerio Aire, "Lion of God" in Hebrew.
And therefore more "wolf" (wolf, in English), as had been announced.
No offense to Naomi Campbell and her faux fur trench coat representing a wolf parading under the eyes (or what was left of it) of Kylie Jenner.