Even in December 2022, packaged food (+13.8%) remains among the product areas with the most significant growth.
This is what emerges from the study "The state of consumer goods in Italy" by NielsenIq which takes a monthly snapshot of the scenario of large-scale retail trade.
Fresh products maintain the positive trend in most of the distribution channels, with the best and worst trends recorded respectively in Discounts (+13.9%) and Supermarkets (7.7%).
The most dynamic categories were Cheese (+19.1%) and Bread & Pastry & Pasta (+20.1%).
Despite the holidays, the decline in the Pescheria (-0.1%) continues.
At product level, the NielsenIq December Top 10 ranking is led by Paper Handkerchiefs (+59.4%), Sunflower Seed Oil (+54.7%) and Sugar (+47%), which are as the categories that grow the most in terms of turnover.
According to NielsenIq surveys, in December 2022 the turnover of total distribution in Italy shows a positive trend of +10.9% compared to the same period last year, with a turnover of 13.9 billion euros .
The inflation index remains fixed at +15.1%.