CDP expands the Business matching platform to include the USA

Cassa Depositi e Prestiti expands the CDP Business Matching digital platform to the United States, which aims to encourage the development of new networks between Italian and foreign companies.

The overseas expansion follows the activity already started in China, South Korea, Japan, India, Indonesia, Morocco and Mexico.

During the launch event "Italy meets USA" the numbers of the platform were illustrated one year after its launch: more than 4,000 companies involved, especially SMEs, of which 60% Italian and 40% foreign, registered over 70,000 views and achieved more than 10,000 combinations between national and international companies.

Over the last few months, webinars and sectoral events have been organized involving a total of 2,800 companies, generating around 500 B2B meetings.

The second year of activity of the platform, explains Cdp in a note, "begins with the launch of the tool in the USA, to then continue with other priority countries for exports and the internationalization of the Italian production system".

After January "the activities will continue in the USA thanks to the support of the Italian embassy in Washington, the five ICE offices in the United States and the other partners of the initiative. The creation of vertical events is also planned - concludes the note - throughout 2023, organized in conjunction with the main trade fairs scheduled in the USA in sectors such as fashion, food & beverage, furniture, biomedical, automotive, machinery, agri-food and nautical".

The "Italy meets USA" webinar at the CDP headquarters was opened by the Ambassador of Italy to the United States, Mariangela Zappia, the CEO of CDP, Dario Scannapieco, the administrator of the US small business administration, Isabella Casillas Guzman, who holds the rank of minister in the US, the chargé d'affaires of the US embassy in Rome, Shawn Crowley and the director of international and European affairs of CDP and president of Simest, Pasquale Salzano.

The Business Matching platform, explains Cdp, is an innovative digital tool developed by Cassa Depositi e Prestiti in synergy with the Ministry of Foreign Affairs and International Cooperation and Simest (Cdp Group), with the involvement of all the main players in the country system .

Its objective is to support and strengthen economic and commercial relations between Italian and foreign companies, in particular SMEs, based on their characteristics and needs, overcoming existing barriers in particular on more distant and complex markets.

The platform, created in eight languages ​​and aligned with the highest IT security standards, offers companies the opportunity to get to know other companies by allowing them to schedule meetings in a virtual space, even with the availability of an interpreter.

A first step to create new and concrete business relationships and expand your international network.

In collaboration with:

Cassa Depositi e Prestiti