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Laurent Prud'homme: "The newspaper "L'Équipe" remains our haute couture brand"

2023-01-25T19:03:22.206Z


The group's managing director is confident in the future and details his diversification and cost control strategy.


With a Football World Cup that boosted newsstand sales by 12%,

L'Équipe

ended 2022 well. And 2023 promises to be prosperous.

"With the

Rugby World Cup

, the Alpine Skiing World Championship and the 2024 Olympic Games which will take place in France, the sports calendar has never been so rich"

, rejoices Laurent Prud'homme.

Soaring paper prices, coupled with rising energy prices, could have weakened the subsidiary of the Amaury group.

This additional cost amounted to 4.5 million euros.

“Despite everything in 2022, we should do at least as well as in 2021”,

the year in which profits had reached 4.1 million euros

.

Read alsoXV of France: novice Dumortier should start on the wing against Italy, Ramos preferred to Jaminet

The title is accelerating on digital.

At the end of 2022, it passed the 350,000 digital subscriber mark, almost 10% more than a year ago.

Knowing that in this count, it includes "indirect"

subscribers

, from partnerships with broadcast operators such as Canal + or Bouygues Telecom.

The Team

is still aiming for 450,000 subscribers in 2025. But, specifies…

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Source: lefigaro

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