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When culture makes its turnover with tourism

2023-01-25T11:03:03.397Z


In Europe 12 billion by 2028, they are driving Italy and Germany. Santanchè: Italy will do more (ANSA)


Boom of cultural tourism in Europe, with a forecast of 12 billion in turnover by 2028 according to a research carried out for the Fondazione Città Identitarie, and as it is easy to imagine Italy is the master with its incomparable cities of art and an archaeological and architectural heritage unique in the world, followed by Germany.

"The news - the minister of tourism Daniela Santanchè explained to ANSA joyfully - does not surprise me. After all, we hold the highest percentage of cultural sites recognized by UNESCO. Italy is able to offer a great variety of tourist offers and today's confirmation can only fill us with pride and push us to do more".

According to the head of the tourism dicastery, the promotion of Italy will in fact also have to pass through small villages: "

They are diamonds that characterize our territory.

It is no coincidence that in the budget law - he explains - we have included the fund, of 134 million, for small municipalities with a tourist vocation which will allow us to work on the promotion and enhancement of the villages that represent Italian typicality and elements on which to focus for distributed tourism over time and space". The Old Continent generates half of the total revenue thanks to the presence in the area of ​​museums, villages and unique attractions; in particular, our country aims to enhance the beauty of its cultural heritage with targeted and effective activities such as festivals , prizes and educational initiatives.The Italian cities of art have become viral trends on social networks: on Instagram the 3 most popular cultural cities are Milan,

where #milano has about 39 million contents;

Rome, with 36 million posts published and Naples with 21 million.

Off the podium Florence with 12 million content and Venice with almost 11 million.

Tik Tok, on the other hand, turns the situation around: Naples is in first place with 17 billion views, then Rome with 11 billion and Milan with 7.5 billion.

The situation in Florence, however, does not change, which has one billion views and Venice with around 980 million.

"It is no coincidence that our country is one of the best in terms of cultural tourism" says Edoardo Sylos Labini, president of the Fondazione Città Identitarie and creator of the Cultura Identità movement.

"Italy is a pole of wealth both in natural and artistic terms which, however, must be promoted in the best possible way; to do this, it is essential to start again from the villages.

As a foundation and reality strongly rooted in the territory, thanks to the adhesion of almost 8 thousand Italian municipalities, we promote the history, art and culture of Made in Italy;

with a contemporary language, applied to a circuit of events and festivals, we tell the story of the smallest Italy, the most beautiful, which today represents about 70% of the state". And Germany? In the Old Continent, the country stands out for its attractions cultural events, as also indicated by Unesco.The museums of the city of Bamberg, for example, organize cooking classes and gastronomic events within the historic structures to bring locals and tourists closer to their own history and cultural beauty.Outlook Traveler has created, finally, an in-depth look at some of the country's best attractions, including the city of Bremen,

enriched by the presence of innumerable buildings with Renaissance features;

Hamburg, influenced by the Art Nouveau current;

the works of the Tebel Art Park in Berlin and the Dresden Music Festival with a series of orchestral appointments, ballets and jazz performances.

Source: ansa

All life articles on 2023-01-25

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